The globally celebrated Carlsberg Group recently announced an exciting and contemporary revamp of its premium beer brand, 1664 Blanc. The refresh aims to augment the brand image and leverage the international success it has garnered, marking a bold stride in its growth trajectory.
The standout blue bottle, a signature element of 1664 Blanc, has been retained in this modern transformation. The upgrade however is visibly noticeable in the packaging which now encapsulates a fresh take on the brand’s cocarde, complemented by diversified styling and a bespoke typeface. All these elements artfully come together on an opulent matte label, reinforcing the brand’s premium image.
The redesigned identity is not just about aesthetic appeal. It meticulously manages to pay homage to the brand’s French roots. Simultaneously, it introduces a modern yet familiar look, masterfully balancing tradition and modernity. The overhaul is carefully designed to bolster premium perceptions, contributing to the brand’s prestige in the competitive beer market.
Andrew Khan, the Vice President of Marketing of Global Premium Beyond Beer at Carlsberg Group, played a crucial role in this transformative initiative. He asserted the pivotal position that 1664 Blanc occupies in Carlsberg Group’s portfolio as a leading super premium brand. He also proudly highlighted the brand’s assertive growth across key regions.
According to Khan, “This refreshed visual identity is an essential step towards realizing the brand vision. It will significantly accelerate 1664’s growth as they foray into new markets”. The renewed visual identity is a strategic move in expanding 1664 Blanc’s market reach, and it stands as a testament to the brand’s commitment to evolving with the changing consumer preferences while remaining true to its unique identity.
As Carlsberg Group continues to innovate, it demonstrates its unwavering dedication to elevating its brands and meeting the evolving demands of global consumers. The new, refined identity of 1664 Blanc is set to continue its winning streak in the global beer market, reinforcing the brand’s presence and appeal.
This news story is based on an article from marketing-interactive.com.
