Connect with us

Subscribe

Azleen Abdul Rahim

To Make Your Brand Stands Out, Start By Building The Brand Identity And Persona

The noise out there is extremely overwhelming, with too many brands that are very similar to yours and products you are selling. So, you’ve got to start now.

You need to build your brand identity and persona to stand out. It is as simple as that. The noise out there is extremely overwhelming, with too many brands that are very similar to yours and products you are selling. So, you’ve got to start now. You’ve got to differentiate yourself against the competitions as far as possible.

Begin by defining a clear purpose why your brand exists. You must know what is the value proposition that you are bringing to the table that could benefit the consumers out there, especially to the target market you’re aiming at. You must also know what triggers these people to think of your brand first when they are considering buying something that your brand has. What are the elements involve to make them relate to your brand first before thinking about others – is it the logo that is easy-to-remember, corporate colour or your simple business or brand name. Are they able to associate themselves with coolness, healthy, youth, comfort, convenience or anything positive and beneficial when they purchase your brand? They are so many other questions on why they must choose you and not others that you need to address to build your identity. If you don’t approach your branding with these foundation pillars, consumers won’t be able to grasp why they must buy from you.

Am I making the right decision by purchasing this?

This is the question people are asking themselves too every single time when they are about to purchase something. With a clear brand identity and persona, you can easily address it and eventually influence them to purchase your products without having to push too much.

Sign Up to Our Newsletter

Azleen Abdul Rahim
Written By

Azleen Abdul Rahim is the Marketing In Asia's Editor-in-Chief. Follow him on LinkedIn.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Digital Marketing Is Hard Because You Overcomplicate It. Keep Your Strategy Simple With These 8 Perspectives

Azleen Abdul Rahim

Google: 4 Ways To Shape The Digital Marketing Experience In Thailand

Thailand

2019: The Era Of Revolution In Digital Marketing

India

How To Start A Career In Digital Marketing

Singapore

Connect
Sign Up to Our Newsletter