Since YouTube was officially launched six years ago in Malaysia back in 2012, it has been a major influence on the Malaysian society ever since. The impact YouTube has on every Malaysian is a lot more than we might think.
Nowadays, videos are much more than just a source of entertainment, it is a powerful learning medium for Malaysians seeking for a quick reference. Thanks to brand and individual creators, people can learn new skills for free and engage with a community of expert YouTubers for valuable support. This is the reason why Malaysian choose to grow with the platform.
Jon Day, Chief Marketing Officer of Google Malaysia reveals the results of a study that has been carried out recently on Malaysian viewers in this slide presentation and answered the question:
“Who are the YouTube users in Malaysia and what are they watching?”
Photo Kredit: TheSkop