Author, Azleen Abdul Rahim
Stop being an average brand, build impactful one instead. Start that journey from one of the most important places among all, your website. Here are top 5 website mistakes you need to avoid at all costs.
No blog. Many websites don’t have a blog as part of the menu. Without it, you will find it hard to update your website regularly. When you don’t update it regularly, search engines like Google, Yahoo and Bing won’t send their crawlers to come and index your keywords. When they don’t come and index your keywords, you won’t be ranked. When you’re not ranked, your brand won’t be discovered. So like it or not, you need to add Blog as part of the website menu.
No floating Facebook Messenger icon. Frankly, nobody wants to spend time filling up your online form anymore and wait for years to get your reply. In this era, you need to be quick. With a floating Facebook Messenger icon being placed on your website, it will encourage visitors to interact with you in real-time. That’s how to get them to act.
So many font types and sizes. The first impression of your website is terrible. It’s ugly. Just way too many types of font and sizes. There’s no identity at all.
Talking about the features and functions of your product. Almost all sentences are about nothing else but features, functions, you, you and you. What’s wrong with you? People couldn’t care less about you. They just care about themselves. So you need to talk more about them and how your product can help solve their personal and professional challenges for good.
Where’s the newsletter? Without a newsletter sign up, you’re not able to grab the opportunity to acquire direct following from your visitors in your own platform. You truly miss the opportunity to interact with them directly via email marketing, that happens to be one of the most effective brainwashing mechanisms ever. And it’s free too, unlike social media where you need to pay to play there. Hey, it’s their platforms and not yours. What do you expect?
Once you fine-tune these mistakes, you will then see a lesser bounce rate, and people will no longer leave after 7-8 seconds on the website. When that happens, you can now find it slightly easier to convert those visitors into paid customers.
Azleen Abdul Rahim is the co-founder of NSE