One of the most critical elements, when you’re creating a brand, is the message. To establish a crystal clear brand message, you need to answer these questions;
- What do you want the people to remember you about?
- How do you make them remember your brand name and what you’re offering?
- How do you make them remember your brand name first when they are thinking of buying something that you have?
- Why must they buy from you and not the other person or brand?
If you look at these questions deeply, you will find that these questions do not have a straightforward answer.
Yet, many SMEs think their brands are immortal. They decided to skip the process altogether and just go out there selling stuff. After months trying, their effort becomes a complete failure. No paid customers secured, none. Then only they realised that they made a mistake, and decided to come back to the drawing table to look for answers. This sort of mistake is not only a waste of time but expensive too. Imagine what they can achieve if they could just stay calm, take a deep breath and work on the answers first.