Connect with us

Subscribe

Malaysia

Samsung Partners Sunway To Deliver The First Made-For-Web Reality Game Show

Malaysia’s Jaa Suzuran, the Philippines’ Medyo Maldito, India’s RJ Abhinav, Indonesia’s Michelle Joan, Singapore’s Matthew Stewart, Taiwan’s Ironbull, Thailand’s SorDor Style, China’s Gong Yi, South Korea’s Hong Young Gee and Egypt’s Hadia Ghaleb have been named as participants for the action-packed reality show.

Samsung Malaysia Electronics has been recently announced as the official smartphone provider for the first made-for-web reality game show in Asia Pacific, Sunway Group’s The Amazing Sunway City Challenge.

The Amazing Sunway City Challenge will see 10 social media superstars from 10 countries, who have collective fanbase of 25 million battle across Sunway City’s key locations to win bragging rights as the champion of The Amazing Sunway City Challenge, RM25,000 worth of Sunway Pals Points and the new Samsung Galaxy Note 9.

Malaysia’s Jaa Suzuran, the Philippines’ Medyo Maldito, India’s RJ Abhinav, Indonesia’s Michelle Joan, Singapore’s Matthew Stewart, Taiwan’s Ironbull, Thailand’s SorDor Style, China’s Gong Yi, South Korea’s Hong Young Gee and Egypt’s Hadia Ghaleb have been named as participants for the action-packed reality show.

During the production, the influencers will be putting the powerful Samsung Galaxy Note 9 to the test while they brave the daunting missions set for them. Touted as the “best for everything” smartphone, the one terabyte ready Samsung Galaxy Note 9 which has top-tier specs including an all-day battery and a bluetooth-enabled S Pen doubles as a wireless remote for taking long-distance selfies as well as an intelligent camera which will be utilised in the challenge.

“It is our great pleasure to be part of this partnership with Sunway Group in The Amazing Sunway City Challenge that brings laughter and excitement to the audiences across the region. We are looking forward to watch how the participants unleash their creativity in utilizing the powerful Samsung Galaxy Note 9 to win the challenge,” said Ms. Elaine Soh, Chief Marketing Officer of Samsung Malaysia Electronics.

Sunway Shopping Malls and Theme Parks chief executive officer, HC Chan said, “Viewers will be able to explore Sunway City Kuala Lumpur’s attractions through videos and social media postings and be wildly entertained by the battling influencers. Viewers also get to participate in contests that will be launched throughout the four webisodes. As more of our lives get connected online, social media’s inherent ability to transcend boundaries allows us to bring the world a little closer.”

The four webisodes will air February 2019. The show will be aired on SAYS.com, the official web broadcaster, IDN Times, ET Today, Line.tv, LUVE, Sunway City and WebTVAsia’s official social media platforms. Coupled with the strong following from the celebrity influencers, this show is anticipated to reach out to more than 54 million viewers around the world.

Sign Up to Our Newsletter

Editorial Team
Written By

Do you have an article, infographic, press release or a key individual from your business/company that you'd like to highlight on our magazine? Head on over to the Write For Us page for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Reuters Announces Its Asia Expansion Via Reuters Connect

Japan

Industry’s 1st OOH Programmatic Omnichannel Campaigns

News

Get To Know Nowrid Amin, Digital Marketing Strategist Of IQI Global

Interviews

1 Billion Active Users On WeChat Daily

China

Connect
Sign Up to Our Newsletter