As an Image Branding Consultant, I often hear laments of women turning 40; what do I do, what do I wear, will I still be desirable?
My answer will still be the same – over and over; why does it have to be that way? Turning 40 should be celebrated; for most, it is one of those times you know you have ‘arrived’ – emotionally, spiritually and professionally.
Here is my take on staying and looking fabulous in your 40s and beyond.
Determine your Style Personality. Are you more classically inclined in your choice of clothes, romantic perhaps or maybe even bold? Once you know your style personality, wardrobe shopping will be way easier. You will be able to weed out what is not of interest or what will not look good on you. In doubt, get help from an Image Consultant.
Wardrobe essentials. There are a couple of essential items that I feel every woman should have in her wardrobe. Just to name a few; (1) white shirt, (2) well-fitted dress; doesn’t have to be black. Choose a colour that flatters you. (3) long well-fitted trousers (4) well-fitted blazer (5) dark jeans; usually bootleg or straight cut ones are the most flattering for most shapes.
Know the current fashion trends. Have few of current fashion pieces in your wardrobe. Make sure you only pick those that work for you. An example will be wide leg pants or culottes which is going to be big in 2019. Mix and match them with your wardrobe essentials and voila, you are heaps more trendy!
Accessorize. Your belts, hats, necklaces – accessorizing create a unique look for you. Use this to your benefit. I have always been a great believer of dressing for my body and taste; never copy always be creative. Put together an outfit that screams you.
Wear trendy shoes. Footwear can single handedly change the vibe. You do not have to wear four-inch heels to feel desirable. There are so many choices these days. The ballet pumps, kitten heels, mules, slingbacks – go try around and see which ones make you feel so good, you do not want to take them off
Lastly, not too matchy. Looking too matchy or polished can age a person. Have fun with your clothes and try to mix-and-match them. I will advise a client to pair a jacket with a skirt or pants, not a matching one; like that of a suit. This will give you a more relaxed and chic look.
