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Marketing In Asia Announces A Collaboration With OYAGSB On Academic & Research Based Marketing Content

The business school will leverage on the Marketing In Asia’s platform to reach out to the professionals and business community across Asia.

Othman Yeop Abdullah Graduate School of Business, (OYAGSB), Universiti Utara Malaysia (UUM) has a large number of research papers on marketing and it is time to unleash them for the benefit of the Asian professionals.

Earlier today, Marketing In Asia magazine announced another significant collaboration with one of the top business schools in Asia, Othman Yeop Abdullah Graduate School of Business on the production of academic and research-based marketing articles on a massive scale. Known as OYAGSB, the business school will leverage on the Marketing In Asia’s platform to reach out to the professionals and business community across Asia.

Professor Dr Shahizan Hassan, Dean of OYAGSB said, “I subscribe to this belief that if we want to go far, there is hardly any other way that makes sense than having a collaboration with the right partners. And I have faith in this partnership with Marketing In Asia in distributing all our relevant content. They are one of the fastest growing community-driven Marketing magazines in Asia. Since we have the quality research-based content and they have the right eyeballs for it, I am extremely excited with the potential of this partnership. Further, this is in line with our main objective of attracting not just the right MBA and Doctorate candidates, but the quality ones to Othman Yeop Abdullah Graduate School of Business.

Finding the right Business School to back you up academically on your professional journey isn’t simple anymore, unlike before. You need to find the one which has strong credibility with global reputation. And OYAGSB is one of the best business schools in Asia for MBAs and DBAs.” Professor Dr Shahizan added.

Azleen Abdul Rahim, the Marketing In Asia Editor-In-Chief said, “Marketing In Asia is a community-driven Marketing magazine, and we are honoured for this partnership with Othman Yeop Abdullah Graduate School of Business. It means that we have to seriously step up our game rapidly. This is a great opportunity for us to balance the content between the perspective from the industry and the one from the academic and research-based. By having all three elements, it will help us to strengthen the magazine’s credibility by continuously improving the quality of our content. I am extremely excited about this partnership and looking forward to helping OYAGSB in cementing their brand as one of the best business schools in Asia.”

In the partnership, Professor Dr Shahizan will lead a team of professors and senior academicians in producing marketing content on a weekly basis based on the research paper available. OYAGSB will work on the humanisation process of those research papers and translate them into a set of articles that are understandable by the professionals. Marketing In Asia magazine will become the distribution channels by publishing these articles out for the consumption of their APAC readers that span across Asia. To date, Marketing In Asia has Editors in Malaysia, Singapore, Mongolia, Bangladesh and the Philippines.

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