Leading PROI Worldwide’s PR and communications agencies in the ASEAN region today unveiled a strategic positioning to collaborate on new business development that delivers quality communications solutions that can be carried seamlessly across the region.
With a tagline Diverse in Culture, Together in Expertise and a newly launched website at www.preseason.com, PROI ASEAN helps clients build brand awareness, enhance credibility and drive business growth with an integrated approach to communication services that connect the region.
Leading agencies within PROI ASEAN include Echo Myanmar Communications (Myanmar), Huntington Communications (Singapore), Imogen Indonesia, M2.0 Communications (The Philippines) Midas Communication (Thailand & Vietnam) and Priority Communications PR (Malaysia), all top notch reputable agencies in their respective countries. Each consultancy comes with an average 15 years of industry experience. Combined, they are driven by 250 communications experts with expertise in over 13 sectors including automotive, property, technology, tourism, retail and many others.
Sharing strengths and on-the-ground local knowledge to deliver wide-reaching meaningful campaigns in Southeast Asia, PROI ASEAN offers an extensive suite of communications services from crisis and issues management, reputation management, stakeholder management and social media management to corporate communications, community relations, consumer campaigns, event management and experiential marketing.
Among the clients that have benefited from PROI ASEAN’s expertise and been making local impact within the diverse markets are Tourism Tasmania, Tetra Pak, Shopee, Paypal, Takeda and many others.
PROI ASEAN’s partners, in addition to satisfying key geographic needs, are outstanding agencies that each brings a unique skill set to the partnership. Combined, PROI ASEAN won numerous awards from across in-country and international award associations including Holmes Report’s SABRE Awards, Stevie Awards, PR Week’s Awards, Mumbrella Awards and many others.
From the desks of PROI ASEAN leaders:
“As Myanmar’s integrated communications ambassador to the region and world, we take immense care to produce work that is not just best in country, but best in class. Thus, working with similar agencies in the PROI ASEAN network countries is a perfect solution for large organizations who operate regionally and need on-ground expertise in one or multiple markets,” said Anthony Larmon, Managing Director, Echo Myanmar Communications.
“Huntington Communications Singapore has been producing award-winning work year on year in the areas of integrated campaigns, corporate PR and crisis communications. The PROI Asean network comes at an opportune time for us to take our service offerings to the next level, working on the strengths of our partners,” said Lena Soh, CEO, Huntington Communications.
“As ASEAN market has been continuously growing, collaboration is inevitable and very much needed. This opportunity allows each partner to craft impactful contents using local knowledge that we know by heart and help our clients reaching wider audience in the most effective way. With 18 years of experiences, Imogen PR aspires to contribute and utilize our consultants’ expertise for clients to win the heart of Indonesian,” stated Jojo. S. Nugroho, Managing Director, Imogen PR.
“The challenge for global companies in the ASEAN region is that each country speaks with its own unique flavor, and reaching each market needs a nuanced approach,” said Doy Roque, CEO and President of M2.0 Communications. “This partnership gives global companies access to the collective expertise of the top agencies across all markets to communicate on a regional scale, delivering real business value,” he added.
“From Bangkok it is deceptively easy to think of all ASEAN countries as being “just like Thailand”. But it would be a mistake, since in reality there is only one country which is “just like Thailand” – and it is Thailand. All other countries in the region are different, and it is their differences, not similarities, that are really interesting and important for communications professionals. PROI brings together local expertise and knowledge of unique circumstances of each country — and I believe that acknowledging and respecting the differences instead of focusing on superficial similarities is the key to success in regional PR campaigns,” said Karin Lohitnavy, Founder & Master Connector Midas Communications International Co., Ltd
“Southeast Asia is seen as a high growth region and Malaysia is a strategic partner for PROI ASEAN. Being part of the network allows PRIORITY to extend our reach and support our clients’ campaigns seamlessly across the region with the top independent communications agencies that have deep expertise in their respective markets, solid track records and the highest commitment to service excellence. The collaboration will allow us to expand our service offerings and better position ourselves as a communication powerhouse with all PROI ASEAN agencies,” said Elaine Chuah, Executive Director of Priority Communications PR.