Connect with us

Subscribe

Malaysia

2019’s Most Popular YouTube Ads In Malaysia (So Far)

These ads are another reminder of Malaysia’s thriving ad industry and the amazing pool of creative talent we have.

Recently, Google Malaysia released the YouTube Ads Leaderboard for the January-June 2019 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of popularity and promotion.

McDonalds Malaysia

Mudah.my

CIMB

RHB Group

Petronas

Malaysia Airlines

Touch ‘n Go eWallet

Celcom Axiata

Nestle Malaysia

ABC Malaysia

Trends from this half-year leaderboard.

  1. Part festive, part daily life. The half year list is almost evenly split between seasonal ads that captured moments from two of Malaysia’s important festive celebrations – Hari Raya Aidilfitri and the Lunar New Year – as well as ads for everyday necessities like internet connectivity and soy sauce.
  2. Not too long, but just right. Continuing last year’s trend, this year’s this year’s contenders has stuck with moderation, opting for ads as short as 15-seconds for products and seasonal shorts that stretches to just under 5 minutes.
  3. Dramatic effect. While production quality has been consistent with ads from yesteryear, this year’s list seem to feature more dramatic takes of popular formats. The festive sketches, in particular, have opted for a darker tone to convey their respective messages of family, unity and tradition.

These ads are another reminder of Malaysia’s thriving ad industry and the amazing pool of creative talent we have. Globally, 1.5 billion people log into YouTube every single month. On aggregate, 1 billion hours of videos are watched on YouTube each day.

Sign Up to Our Newsletter

Editorial Team
Written By

Do you have an article, infographic, press release or a key individual from your business/company that you'd like to highlight on our magazine? Head on over to the Write For Us page for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Digi’s Digital Day Centres Around Learning And Enriching The Lives Of Its People Amidst An Era Of Digitalisation

Malaysia

Isentia Pilots Live Alerts For Broadcast Media In Singapore

News

Marketing In Asia Steps In As The Media Partner For The MarTech Summit 2020

News

CleverTap Completes $35 Million Series C Funding To Drive Global Growth

News

Connect
Sign Up to Our Newsletter