Recently, Google Malaysia released the YouTube Ads Leaderboard for the January-June 2019 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of popularity and promotion.
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Trends from this half-year leaderboard.
- Part festive, part daily life. The half year list is almost evenly split between seasonal ads that captured moments from two of Malaysia’s important festive celebrations – Hari Raya Aidilfitri and the Lunar New Year – as well as ads for everyday necessities like internet connectivity and soy sauce.
- Not too long, but just right. Continuing last year’s trend, this year’s this year’s contenders has stuck with moderation, opting for ads as short as 15-seconds for products and seasonal shorts that stretches to just under 5 minutes.
- Dramatic effect. While production quality has been consistent with ads from yesteryear, this year’s list seem to feature more dramatic takes of popular formats. The festive sketches, in particular, have opted for a darker tone to convey their respective messages of family, unity and tradition.
These ads are another reminder of Malaysia’s thriving ad industry and the amazing pool of creative talent we have. Globally, 1.5 billion people log into YouTube every single month. On aggregate, 1 billion hours of videos are watched on YouTube each day.