Adludio today announces the appointment of Stella Berry as Client Director APAC, in order to deepen the company’s strategic relationships with luxury brands.
Adludio are pioneers in sensory advertising and the premier advertising platform for creating and delivering premium creatives made for mobile. Headquartered in London, Adludio have offices in Paris, New York, Los Angeles, Singapore and Hong Kong. Adludio won the Best Mobile Campaign award at The Drum Digital Trading Awards APAC 2018, and was announced the faster growing ad tech company at Deloitte Fast 50 UK the same year.
Originally from France, Berry brings over fifteen years of industry experience to Adludio. Prior to joining, she spent six years at Bauer Media, where she spent three years in Paris as the company’s International Advertising Director, before relocating to Sydney to serve as its Luxury Commercial manager for the last three years. Both roles allowed her to create and develop Bauer’s international network and liaise with all areas of the business from editorial, to publishing, to marketing and sales.
In light of Adludio’s impressive growth – supported by the company’s expansion into Hong Kong earlier this year – Berry will serve as the company’s regional lead for Adludio’s growing portfolio of luxury brands. She brings her extensive expertise in bringing international marketing operations into alignment and in cultivating valuable relationships with clients, including Richemont and LVMH.
Effective immediately, she will be based in Singapore and report to Benjamin Pavanetto, Head of APAC.
Pavanetto commented on Berry’s hire, noting that “Stella’s extensive knowledge of the luxury market is a valuable asset to support Adludio’s continuing growth. As Adludio’s ambassador, she will open new doors for potential clients whilst building long-lasting relationships with our current partners. We are excited to have her on board and hope to help her spark creativity with our clients across the region.”
Berry also commented on the new role. “Luxury brands often find it challenging to deliver immersive, user-centric mobile ads which are designed for the screen on which they are viewed, and early conversations have already proven a healthy appetite for Adludio’s offering. I’m therefore extremely excited to join the Adludio team, in order to help premium brands to deliver creatively-led, immersive mobile experiences”