Connect with us

Subscribe

News

Agoda Unveils New Brand Identity

Unveiled a refreshed visual identity, revealing a redesigned logo, custom Agoda typeface and new brand characters, “Agojis”.

Photo by KML from Pexels

Agoda, one of the fastest growing global digital travel platforms and headquartered in Asia, today unveiled a refreshed visual identity, revealing a redesigned logo, custom Agoda typeface and new brand characters, “Agojis”.

Agoda’s new logo is a contemporary update featuring brighter shades of colors and refined typography to better reflect the brand’s friendly, surprising and playful personality. As part of the refresh, leveraging its strong brand equity, Agoda brought its five iconic colored dots to life with the Agojis. The new brand characters are distinctly identifiable, relatable and have been developed to easily scale and adapt to any environment and campaign. 

“Agoda has grown from a start-up to a global brand today that is not just a booking platform with the best prices, but a travel partner that simplifies travel for everyone,” said Michael Kost, Global Director of Brand, Agoda. “Our dots were well-recognized, and we wanted to do more with them to be more memorable in an unexpected, playful way, and distinguish Agoda from other travel platforms.”

Beyond offering the best prices, Agoda aims to create the easiest booking journey possible, reflecting its premise of Less Hassle, More Travel. The revamped brand identity will be rolled out across all touchpoints, including Agoda’s sub-brands and products. Consumers will see cohesive, consistent visuals and tone of voice portraying Agoda as thoughtful, surprising, unexpected, playful and humble throughout their booking journey. 

Following a competitive pitch, Agoda has worked with BMF Australia on brand positioning, visual identity and creative development, as well as partnered with Digitas Singapore for concepting stories in several key markets.

Sign Up to Our Newsletter

Editorial Team
Written By

Do you have an article, infographic, podcast, slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to the Promote Your Brand page for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Etika Group Won Global Best Employer Brand Awards 2020

Malaysia

RedDoorz Implementasikan Program Sertifikasi Higienitas Dalam Satu Bulan Setelah Diluncurkan

Indonesia

REDHILL Appointed By Kimpton Maa-Lai Bangkok For Southeast Asia Launch

News

FINN Partners Announces Global Travel Recovery Network

Asia

Connect
Sign Up to Our Newsletter