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8 Lead Generation Strategies You Should Definitely Know About

8 simple yet effective ways to generate leads.

Photo by Vraj Shah from Pexels

Lead generation marketing is constantly evolving. Statistics from the last 5 years show a change in the expectation of customers. So, through this constant change, we should too evolve in the way we market goods and services.

For customers and clients, they would always want high quantity leads. Because sales speak with numbers and this number defines how expert you are in this field. While there’s a lot of ways to generate leads but we’ve jotted down 8 simple yet effective ways to generate leads –

  1. Email Marketing – Email marketing is a very effective way to reach out to your potential customers. Create a list of potential customers with the same behaviour or interests for your brand or service and shoot the best emails for them to start a conversation. It is very important to determine if your audience is interested in your service, so by sending them personalized emails you’re targeting their emotions. But always make sure the customers are happy while receiving your emails, you don’t want to invade their privacy in any way.  
  2. Blogging – Blogging has a very interesting take on lead generation. In a report, it’s said that the website which blogs on a regular basis has the chances of getting noticed on google. Through the blogs, you’re generating more information about your product or service & letting your consumers know every possible perspective.  
  3. Social Media – If you built a social media presence you’re ensuring your customers – value & trust. Since the world of social media is constantly booming, we recommend you to make the best use of it. Prepare a calendar for the month and push out posts related to your product and service. It lets your customers know your presence and relevance. Of your service. It’ll help you to build a healthy customer-company relationship and definitely increase your sales. 
  4. Networking – Everything is online nowadays, but we should never forget the benefits of communication and networking via face-to-face. Suppose you meet a businessman and you let him know what you’re up to, you’ll receive constant feedback. Thus, we encourage you to participate in more and more events and presentations so that you know what’s going around you and how you’re going to benefit from that. Networking gives you more opportunity to learn and gain the trust of your audience. 
  5. Design your mind – Visual approach is everything, people nowadays have barely the time to go through your website and understand the product prospects. Instead, if you create great designs which simplify the motive of your product or service it can get a better reaction and will convert into sales.
  6. Testimonials – A very important prospect is to show success stories and testimonials to your existing customers. This’ll attract their attention and make them believe in your product. A testimonial demonstrates a clear and quantifiable ROI [Return on Investment] and provides social proof, setting your company and sales team up for success.
  7. Get Personal – People always like to get limelight, they feel that they need to be heard. When you target them on a personal level, letting them know that their interests are duly noted and in-progress they feel a sense of emotional bond developing which breaks down the barriers of connecting. A real and a meaningful conversation always adds up value-generating more leads for your business.
  8. Call to actions – Always remember, you’ve to guide the audience on what to do next. If you don’t create a good call to actions on your landing pages, you lose the chance to get your customers hooked. It does mean that on your website there should be a specific space where you lure your audience to click and receive the discount or offer and let them purchase your product or service. If your CTA’s aren’t effective enough, it negates the value of your offer.

Always be on the grind. As the marketing and advertising prospects are constantly evolving, we recommend you to keep an eye upon the trending news. Evolve your strategies, make changes and try not to hard-sell your product. Instead, keep a subtle tone yet be very innovative in what you do, whether it’s social media, email marketing, SMS marketing or blogging. Make the best use of your resources and inspire your audience to convert.

And if you’re wondering how to implement these strategies, knock us up at Facebook Messenger and we’ll get back to you right away.

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Khushboo Nangalia
Written By

Khushboo Nangalia is the Marketing In Asia’s Editor for India. She is an award-winning entrepreneur, a cheerful and happy-go-lucky person, leading her global digital marketing team as a CEO of BEYOND99. It is a digital marketing agency based in Kuala Lumpur, with offices in India and Canada. Follow her on LinkedIn andwebsite.

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