Sinclair opens in Singapore today, bringing its integrated PR offering to the South East Asia market. Adding to Sinclair’s Hong Kong, Shanghai and Beijing hubs, the official launch of operations in Singapore marks the agency’s fourth market in the Asia Pacific region. The new hub will be led by Sai Roshini Daswani, who takes up a new position of Director, Head of Business Development.
Sinclair’s evolution into a regional player coincides with the agency’s 10th anniversary this year. Driven by a team of creative individuals, the new hub sees the independent agency extend its multi award-winning PR, marketing, social and digital services to a fast-growing base of corporate, consumer, government and cultural clients in South East Asia.
Founder & CEO Kiri Sinclair said: “We are excited to officially open in Singapore, a market rich in talent and well known for being home to amazing local and international brands. Alongside Sinclair’s strong Greater China business, Singapore is a natural expansion for us – and we look forward to connecting brands and audiences across these key regional markets. The insights-driven approach to creativity and the seamlessly integrated service offering that Sinclair is known for will be extended, allowing our clients a full-service regional marketing communications solution.”
Taking lead in Singapore is Sai Roshini Daswani. Sai joined Sinclair in 2012 and has grown her career alongside the agency, leading corporate communications and integrated PR campaigns for corporate, consumer and luxury lifestyle brands across the region. In her new role as Director, New Business Development, Sai is tasked with building Sinclair’s business in South East Asia and leading strategy development for clients in the market.
Director, Head of Business Development, Sai Roshini Daswani said: “It’s an honour to take leadership of Sinclair’s expansion in South East Asia, an important milestone for the agency that brings with it diverse opportunities. Being part of the Sinclair team for the last seven years means I have experienced our growth across industries and markets first-hand. I bring my passion for and knowledge of our work with me as we grow into new markets to ensure that Sinclair maintains its position as one of APAC’s leading independent PR firms.”