Socialbakers, a thought leader in social media marketing, conducted a cross-market analysis in Asia which showcases the most engaging candy brands on Facebook before and during Halloween.
Charles Tidswell, Vice President JAPAC, Socialbakers says, “This Halloween, we are seeing a spike in online engagement, as more brands are leveraging this opportunity to connect with both existing and new followers. This is a great time for marketers to build their brand persona and elevate offerings through Halloween-themed campaigns, but it is also important to define goals, decide on campaign objectives and be creative while staying on brand. In addition, it is also crucial for marketers to do their due diligence and to ensure that Halloween is relevant to their customer base.”
