Blis, the global leader in real-world intelligence, has announced that it is expanding its programmatic offering by making its accurate and verified location-based audiences available on Facebook, Twitter, Spotify and Snapchat, along with over 170 DMPs and DSPs across Europe and Asia Pacific.
Now the Blis Data as a Service (DaaS) offering, unlocks even more opportunities for brands to access global cross channel location-based audiences directly on social media using verified Blis data, through a new partnership with LiveRamp. This integration is currently available on campaigns running in Australia, EU, Singapore, Hong Kong, Malaysia, Taiwan, Philippines, Japan and Canada with US implementation in the coming months.
“Being able to access our real, verified audience segments via these big social platforms is a game changer. Coupling the amazing demographic data available on these platforms with our real-world intelligence will offer incredible opportunities to reach highly targeted audiences at scale,” said Greg Isbister, CEO of Blis. “This integration is an important part of our overall programmatic offering, supercharging the options available for our clients to deliver campaigns via their DSP of choice using Blis’ trusted data, giving them more flexibility and control.”
Blis Audience Targeting is available via pre-defined or custom-built segments providing an opportunity to target on a granular level or at scale. Pre-defined audience segments include categories such as Food & Drink, Retail, Sport and Travel, while custom audiences encompass specific lifestyle indicators and behaviours and can be contextualised to ensure that the brand message reaches the right consumer at the right moment.
“The LiveRamp platform connects brands with their consumers across multiple touchpoints. This integration will facilitate brands with a direct link to the audiences that they want to speak to in a manner that works specifically for them,” said Vihan Sharma, Managing Director of LiveRamp Europe.