Singapore headquartered public relations agency REDHILL has appointed Charu Srivastava as a Director and Ann-Marie Eu as a Senior Director, boosting their senior leadership team. Charu will oversee B2B accounts while growing the agency’s public affairs and government relations offering. Ann-Marie will assume the responsibility of streamlining strategic initiatives, lead special projects and oversee the agency’s day-to-day operations.
Joining from BCW, Charu brings over nine years of experience providing counsel to organisations across industries to strategise effective, efficient and creative campaigns that boost business goals. Her experience in strategic communications, content marketing, media relations and issues management spans across public and private sectors and she has worked both in-house and agency, providing counsel to B2B and B2C clients in Australia, France, Hong Kong, Malaysia, Myanmar, Russia, Singapore, the UAE and the UK.
Ann-Marie joins from the Milken Institute, where she led the economic think tank’s communications campaigns in Asia Pacific and raised the organisation’s profile among finance, technology, media, health care and government stakeholders to generate engagement. She has experience working in international cross-functional teams to shape communications strategies that achieve broader business development and programming objectives.
REDHILL partner Jacob Puthenparambil said: “Charu and Ann-Marie both have proven track records in their fields. Charu has a unique combination of financial, creative and analytical thinking as well as strong understanding of PR within a business context, while Ann-Marie has a great network of media relationships and experience in providing senior stakeholder counsel. Not only will their expertise prove valuable to our clients and partners, but will also expand what REDHILL can offer to meet the evolving business needs in today’s highly competitive environment.”
Recently, The Holmes Report named REDHILL as the fastest growing PR agency in Asia Pacific, Middle East and Africa and the third fastest growing agency in the world.
Founded in 2014, REDHILL has grown from the two co-founders – Jacob Puthenparambil and Surekha Yadav – to over 70 employees across 12 countries, with 17 offices.
Apart from Southeast Asia, REDHILL has built operations in Berlin, Tokyo, Sydney, Hong Kong, Washington DC and over seven offices in India (New Delhi, Mumbai, Kochi, Chennai, Bangalore, Kolkata and Hyderabad). The agency is expanding further in Japan, India, the US and Australia.