On the occasion of Children’s Day, Tata Sky promoted their special service for kids – Tata Sky Fun Learn on its digital platforms in a nostalgic way. This feature comprised foundational learning for kids across different age groups. Tata Sky, along with their digital marketing partner, Chimp&z Inc sent out #BachpanKaPitara boxes filled with 90s games and activities.
The leading content distribution platform successfully executed this integrated offline campaign with an unboxing activity across all platforms. The box contains fun-learning elements like a bricks video game, spinning top, jigsaw puzzles and toys.
Tata Sky surprised influencer moms and dads with the #BachpanKaPitara boxes. The influencers expressed their gratitude and appreciation for the brand with videos, that were later reposted on the brand’s social media pages.
The brand revealed a contest for its users on its Instagram and Facebook Page. The contest gave its users a chance to win a similar #BachpanKaPitara box by solving the mystery of what’s inside the box. Users could participate in this contest via Instagram and Facebook that went live on Children’s Day.
Chimp&z Inc is a dynamic multi-dimensional marketing agency that has carried out numerous online and offline campaigns for its partner brands. Its association with Tata Sky has been going strong for 4 years.
Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc said, “Our aim was to reach the target audience for the Tata Sky Fun Learn service that includes the kids as well as their parents. This campaign reiterates that playing games and being creative can also be a learning experience for kids. Not only this, but it also ignites a sense of nostalgia in the adults. We at Chimp&z Inc enjoyed the process of designing and executing this campaign and hope that Tata Sky followers experienced the same joy.”