Customer experience (CX) is a hot topic in business-to-consumer marketing, but it’s been overlooked in the business-to-business community. Personalised experiences have become a core element of many B2C marketing strategies. However, in the case of B2B marketers, it’s not that large a concern. The disconnect comes mostly from the fact that B2B marketing doesn’t deal with an individual. As a result, marketers in these situations consider the personalisation of the customer experience less valid. However, thinking this way might be holding the company back.
5 Ways B2B Marketers Can Provide A Better Customer Experience
These tricks will give you the edge in providing a better customer experience for clients