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6 Tips To Market eCommerce Business On A Low Budget

Analyse your audience and know what they want to target them with their requirements

Photo by Annie Spratt on Unsplash

Are you new to the eCommerce business? Then, you’ve come to the right place! Creating an eCommerce business is very profitable nowadays but the problem arises when you have a low budget to promote the business. Worry not, hold on tight because we have the perfect solution for you. Here are six ways in which you can promote your business without any hassle for money!

SEO Strategy. The best way to promote your eCommerce site is to have a solid SEO strategy; it’s not only for eCommerce but every online business should use SEO to attract more customers and increase sales. Though SEO needs a bit of time to act, once you’ve got the in and outs right you’re all set to go. Another crucial factor for an eCommerce website is that it should be super fast. People nowadays don’t wait for anything; if your services are not responsive within 3 seconds, the traffic will leave the site even before loading up. The faster your site is, the more chances it’ll have to rank in Google listings.

Content Marketing. The most cost-effective way to attract new customers is to write more blogs about your site. Suppose if you have a niche of your products you should write blogs related to why the products are essential for the customers in that particular segment. It can be for beauty, stationery, food, toys, etc. Whatever the niche is, make sure you explain to your potential customers about the benefits of that product and thus convert them into sales.

Have a social media presence. Social media should always be on your target list. It helps you to build a community of like-minded businesses and customers. It’s extremely important to make a social media presence for the reliability of your customers. There are billions of people who’re using social media and if you want to reach them on a personal level, you can always promote your posts and target the interests of your potential customers and convert them into sales. You can do campaigns and several posts regarding the products in your eCommerce business and guide the customers to your website.

Use Ads for more clicks. Generally, the organic audience doesn’t reach your requirements. No matter how many hashtags you attach or how visually appealing your posts are. If you’re not promoting them on search engines and social media, you’re missing out on a lot. Suppose if you’re launching a new product or campaign, you should definitely use the potential of paid ads like PPC, Display Ads, Promotion, Social Media ads to reach more and more audience. It helps to appeal to a certain type of audience you want and also creates a reputation in the market for your brand.

Get reviewed. Nowadays blogging is on the rise, no matter which niche you’re in, you’ll always find people who’re experts in the sector and you should make them review your products. Contact them personally and ask if they are willing to write about your site or product. Not only will it help you gain recognition in the market but it also helps to increase more sales, gaining the trust of people who’re associated with the blogger. 

Provide free samples. It’s a very effective strategy if you use it in the right way. If you want your products to have a definite reputation in the market, send free samples to the audience who can give open feedback. Because generally, word of mouth has a good reach and conversion rate compared to paid ads. Online reviews will help your audience to trust the product and recommend them to others.

Marketing in a tight budget is not as easy as it seems. But that doesn’t mean it’s ineffective. All you need to do is make use of every resource that you have and use them properly to attract more audience. The most important part is to analyse your audience and know what they want, to target them with their requirements. It’s a lot of work, that’s true but the results can be more than you expect if you’re ready to grind harder! 

Let us know if we missed out on any tip! And if you’re confused about how to get your eCommerce business right, ping us on Facebook and we’ll get back to you right away!

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Khushboo Nangalia
Written By

Khushboo Nangalia is the Marketing In Asia’s Editor for India. She is an award-winning entrepreneur, leading her global digital marketing team as a CEO of BEYOND99. It is a digital marketing agency based in Kuala Lumpur, with offices in India and Canada. Follow her on LinkedIn andwebsite.

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