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APR Cites Media, Creative And Production Consolidation As The Number One Content Creation Production Trend In 2020

Annual Content Creation Trends Report by Advertising Production Resources (APR) Presents MC&P Convergence, Client Control Over Content & Distribution and Partnerships as Significant Production Trends in the Coming Year

Photo by Austin Distel on Unsplash

Production optimisation experts, Advertising Production Resources (APR), announced their annual top ten content creation trends of 2020, presenting what advertising professionals can expect to see throughout the year.

This year’s top trends include the reunion of media, creative and production, the need for partnerships in a fragmented content production ecosystem, clients seeking transparency and control over all aspects of production, and more rigour around talent and rights management. Also on the rise are in-game content for video games, real-time virtual production, addressing the environmental impact of production, and increased diversity and inclusion. The primary theme surrounding these trends is the need to integrate, decouple, and operationalise the ever-evolving landscape where creative agencies are no longer the marketers’ gatekeepers.

“There is no going back to the days of producing in silos,” said APR Founder and CEO, Jillian Gibbs. “The value is in the seams and the winners will be those who define a wholly-connected ecosystem of both in-house and external resources to provide the right balance and maximise results.”

You can learn more about APR’s 2020 trends here.

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