There was a flea market here in our subdivision and we secured a spot to sell pre-loved items. Then a little girl came strolling in our stall and said hi to us. We welcomed the little girl since we knew her. She lived in the same building, played with our son from time to time and greeted us when we would see each other. She was with her friends when she came in and I saw they all had stickers on their faces as well as a roll of more stickers in her hands.
I said that the stickers looked nice and they said thanks. “Does Sandro like stickers?” she asks. “Yes!” I immediately replied. She then handed me a roll of stickers and said, “Here, give this to him. It’s only 20 Pesos.” I was surprised but I ended up buying the stickers and gave them to my son.
Three big takeaways here when it comes to selling, especially in Social Media.
I was more open to engaging with her because we’ve had small touch points of engagement before. It takes multiple touchpoints before people buy so don’t fret if you run a couple of campaigns and they don’t work out immediately. It doesn’t mean your product sucks or that you’re doing Facebook Ads wrong. Maybe you just need more engagements.
I was the one that started the conversation. She showed up with stickers which got me talking about it. Effective Facebook Ads and posts are when you can come up with something clear and engaging enough that your prospects would be the one that self-identifies as interested rather than keeps pushing our products and services. Then from there, she turned it into a sales conversation.
It wasn’t about the products. She made it about me being a father and how getting the stickers would be valuable for me as one. It was amazing, to be honest. We sometimes get fixated on how awesome our products and services are that we fail to remember that sales are about the customer, not ourselves.
So yes, I continue to learn from teachers, be it from Facebook ads experts or little girls. Have an awesome day!