What a week. These are the ten top articles that caught our attention last week. Check them out right here, you might find them interesting too.
How to Beat Big Brands in SEO
Imagine this. You have a great product or service, and your potential customers are spread out worldwide. You might literally have customers in every country on the planet. Filled with unwavering optimism, you kick off your SEO strategy, but you’re hitting wall after wall. Your site has no technical issues, you have the best content out there, and you’ve gained quite a few backlinks… but you’re still not winning.
It sounds like you’ve picked the wrong fights. It’s likely you picked a highly competitive market to cater to. And you don’t have the authority to win – not yet. You’re competing with big brands that are spending millions of dollars a month on digital marketing and have been going at it for over a decade. Can you beat them? Yes, but not with this strategy. You need to rethink it. They’re Goliath, and you’re David. And you don’t have a slingshot yet. You need to pick battles you can actually win, and you need to go into battle prepared. OK, so how do you go about that? Read more.
How to Use Facebook Ads to Generate Sales and Leads Quickly
Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives? In this article, you’ll learn how to create Facebook ad campaigns that can greatly increase your chances of success. Read more.
20 Digital Marketing Terms Every Marketer Should Know
From SEM to CTR to CAC, it can be hard to keep up with all of the marketing lingo being thrown around these days. Of course, not knowing what these terms mean can make it difficult to keep up with conversations about marketing. Ideally, a digital marketer should be able to understand the “what” and the “why” behind each of these terms. The “what” is usually straightforward, such as what an acronym is short for. The “why” is a more nuanced and important look at why a marketer should care about a given term and what it means for business. If you’ve been looking for a way to improve your marketing vocabulary, or you want to find a marketing glossary, you’re in the right place. We’ll explain the what and the why behind our list of 20 marketing terms every digital marketer should know. Read more.
Google’s Warning on Guest Blogs: If Your Sole Intention is Link-Building, Stop!
Link-building has been central to online marketing since the dawn of Google. In its formative years, a key part of the search giant’s algorithm was to give great weight to the number of backlinks pointing to any given website, the theory being that links equated to votes – or recommendations – vouching for the quality of content. Thus, sites that received a high volume of inbound links would significantly outrank competitors, as their content had been ‘voted for’ and ‘recommended’ in greater numbers. Read more.
Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging
B2B buyers consume an average of 13 content pieces before deciding on a vendor. B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of interest to digital marketers. Marketing Land. Read more.
Need a Website? 6 Reasons to Have a Website for Your Business
Did you know that over 70% of people will research a company on the web before deciding to buy or visit, yet 46% of small businesses in the U.S. don’t have a website? If you don’t have a site, people can’t research your company and determine if you’re a good fit for their needs. If you find yourself asking, “Do I need a website for my business?” we’ve got the answers you need. Read more.
The Ultimate Guide to Writing Blog Posts that Rank in Google’s Top 10
logging is crucial for every web business to progress in the digital realm. But what most people forget is the fact that blog posts require frequent updating. Competition fumes up every day in the blogging world, making it very difficult for websites to survive. A great deal of pressure is on marketers that require publication of blogs that are crisp, unique, and updated as well. More or less successful blogging requires only one thing, and that is “consistency.” Without consistency, your content is just like a piece of plastic floating on the surface of the ocean, just lying there without any purpose, like garbage. Blogging is more like an inbound strategy aimed at generating more qualified leads. Even studies support the fact that blogging acquires 126% more leads.
As we move into the year 2020, it’s crucial for marketers to level up their blogging game. Old generic tactics for blogging aren’t going to work in 2020. Every New Year starts with a banging resolution, and your resolution this year should be to publish content that not only speaks for itself but leaves a significant impact on your audience search queries as well. Content that is able to speak for itself but fails to rank in Google’s top 10 isn’t going to do any good to you in the long run. All the blogs that you put forth should be able to convert into the maximum amount of leads and sales. Read more.
How to Create a Compelling, More Engaging LinkedIn Profile
The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals. Reviewing the recently announced “Best LinkedIn Pages of 2019” can help PR and marketing pros build better pages for their own companies. Here’s a sampling of takeaways. Read more.
What is Backlinks? SEO Best Practices 
A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page or web directory. A backlink is a reference comparable to a citation. When a web page links to any other page, it’s called a backlink. Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks. Read more.
Human Connection to Shape Marketing in 2020, According to Deloitte
Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key trends we need to know. It’s the time of the year that we look at the upcoming marketing trends and how they will affect our strategies for the rest of the year. Right before deciding on the next marketing technology to use, we need to go to the root of every trend. Deloitte has released its first Marketing Trends report exploring how to bring authenticity to the digital age. Their seven key marketing trends for 2020 are all including a human-first philosophy that can help brands make an impact. Read more.