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Articles You Should Read This Week

A good weekend read

Photo by THE 5TH from Pexels

Phew! What a week. These are the ten top articles that caught our attention last week. Check them out right here, you might find them interesting too. 

How to Start a T-Shirt Business in Only 2 Weeks

T-shirts have become identity statements. We wear them like jewels, and their value is no longer determined by the cloth, but rather in the potency of the message and the glitter of the design. This is one reason why an online t-shirt business has high margins. A further attraction is that the product development process for a new t-shirt company is simple. Within 2 weeks, you could be selling your first t-shirts to people practically anywhere in the world. Read more.

Why Marketers Must Plan for the Future… From Now

During the Coronavirus outbreak, we will be sharing thoughts and ideas with our clients every week, about how we can work together to meet the marketing and business challenges that Coronavirus has created. While people’s health and wellbeing is the number one priority, the success of businesses will determine if those same people will have jobs to come back to. Helping our clients weather the storm and emerge intact is the subject of these posts, we hope you find some value in them. We all know our priority right now lies with our families, communities, colleagues and protecting the NHS. But as marketers we must also pay some attention to ensuring we all have jobs to return to. That means supporting the economy by using our talent. It means we mustn’t be paralysed by Coronavirus. Read more.

Facebook Updates Aim to Help Video Creators Streamline Process, Boost Discovery

Facebook revealed several updates aimed at making it easier for creators to upload and manage videos on their pages, as well as to drive discovery of those videos. An update released Tuesday for pages globally contains changes to its playlists feature, as well as a new option, series, enabling creators to better organise their videos and improve related content that is suggested to viewers, boosting discovery. Read more.

The New Rules of Marketing

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers’ attention and sway them.

You don’t realise that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing. Instead, it publishes actual customer “Photos of the Day,” highlighting the customer’s thrill of adventure. This cuts through the competitor marketing noise, as well as social media messages and creates deeper, more contextual customer relationships. Read more.

Focus on Networking With People Who Are Engines, Not Anchors 

The quality of your personal and professional network is highly dependent on the people in your network. We often consider people’s aptitude when we bring them into our personal network, but we often forget to consider their attitude. Based on a survey I conducted of over 3,400 people around the world, one of the top characteristics of a great networker is, in fact, their attitude. Over the years, I’ve recognised that there are some people who are positive and supportive individuals who I really want to be around. They are solutions-focused when it comes to solving problems and are almost always willing to talk through challenges with a positive end in mind. These people are engines. Read more.

Wix vs. WordPress: Top CMS Platforms Compared

Owning and managing a business website doesn’t have to cost a fortune. Thanks to the advent of content management systems (CMS), it’s easier than ever to build a website from scratch. But that begets the question: which CMS is best? Venerable WordPress is well known as one of the earliest content management systems. Newer entrant Wix has gained traction in the CMS world, and is now regarded as a top choice. Let’s compare WordPress vs. Wix so you can decide which is the right one for your business needs. Read more.

Photographers, Here’s a Quick and Free Way to Improve Your SEO

Backlinks are a pillar of SEO. As photographers, we have a unique niche in getting backlinks. Websites need images for their pages, we have images, and some of these websites might be using your images and mentioning your business, but not linking to your website. These are called unlinked mentions, and they are some of the simplest backlinks you can get. Today I want to explain to you a free and easy way of finding these unlinked mentions so that you can politely request a backlink and quickly improve your SEO. I do this by using the -inurl: google search operator. Using it will help you find websites which mention you or your business that are not your own website. These websites may or may not link to you, but by finding them you can check for a link and then contact them to ask that they link the mention to your site. Read more.

How to Become an Expert Copywriter 8 Tricks to Learn

Content has claimed its place in the most significant approaches. The changing Google algorithm updates emphasise the use of best SEO practices, which demands quality content. Therefore, the importance of a good copywriter increases in the market, and simultaneously, surging demand for experienced copywriters is created. Here is how to become an expert copywriter and eight tricks to learn. And if you are inclined towards crafting the best support using words, this field can help you earn benefits and a good paycheck with the right tips and tricks followed. Read more.

The Why, When, and How of Republishing Blog Posts

How many email newsletters, blog alerts, RSS feeds, and other content streams do you subscribe to? How many do you read every day? One? Two? None? Chances are you don’t read all five blog posts CMI publishes every week. Our analytics show that most of our subscribers don’t. We’re not mad – we get it. Maybe you were extra busy one day. Maybe the topic or headline didn’t line up with your information needs the moment the email landed. Maybe you never saw the article at all. It’s easy to miss even great articles when so much comes at you from so many sources. Read more.

How to Use a Customer Journey Map to Guide Your Content Marketing

From the time a customer first becomes aware of their need for a product or service to deciding to buy a product from you, they go on a journey. Some customer journeys are very short – they search for something they want to buy, find your website, and buy your product. Other journeys may be very long and complex, involving many brand-customer interactions while the customer is learning and building trust in your brand before making a buying decision. When you sketch out all the potential paths a customer can take from brand discovery to purchase, you’ve created a customer journey map. This map can help you to make better decisions about when and how to market to each customer at every stage of their journey. Read more

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NSE is a marketing company. It consults medium-large businesses and corporates on marketing strategy. And it owns Marketing In Asia too. Text us for an appointment if you're ready for a larger revenue. Follow us on LinkedIn and Facebook.

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