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Articles You Should Read This Week

Read all about it today!

Photo by Bino Le on Unsplash

It sure is a busy month for us. We’re almost at the end of April and here are the top 10 articles for the past two weeks on Marketing In Asia, just in case you missed it.

How To Best Market Your Business In Asia

Photo by Aleksandar Pasaric from Pexels

First, let me share why Asia? Praneeth Yendamuri and Zara Ingilizian quoted in their World Economic Forum article by saying that, in 2020, Asia’s GDP will overtake the GDP of the rest of the world combined. By 2030, the region is expected to contribute roughly 60% of global growth. Asia-Pacific will also be responsible for the overwhelming majority (90%) of the 2.4 billion new members of the middle class entering the global economy. The bulk of that growth will come from the developing markets of China, India and throughout South-East Asia. Read more.

What Marketers Wear, Working From Home

Pretty much the whole world has been sent home to work. For the first time ever, people are actually discussing, fussing and getting their tips online, on what to wear while being confined at home and trying to bring on their utmost professionalism to the desk and Zoom lenses. Read more.

Customer Is Always Right… Not By A Long Shot

Photo by Andrea Piacquadio from Pexels

Let’s have some fun. I’m betting 10 bucks that whoever in here has face clients or customers that are not only big headed but urm, also arrogant – I’m sorry, I just had to say it, and they always think they’re right, just because they’re a client. But guess what? That is not true. In fact, they are often dead wrong! Oops.

So let me say this out loud: just stop that mindset of the customer is always right. Please. Always think back why you have been hired in the first place – because they don’t have all the answers to their problems and they need your help. That’s why we agencies, vendors, and consultants are here for hire. The truth may hurt, but you need to hear this: there is a big difference between giving an A+ customer service and being a yes-man to your clients’ every request. Again I’m highlighting this: sometimes, that client of yours is wrong and I’ll tell you why. Read more.

How Brands Adapt Their Marketing And PR Efforts During The Coronavirus Pandemic

The coronavirus pandemic has affected thousands of businesses in Asia and around the world. Brands are faced with declining revenues and sales as countries go on lockdowns, closure of all non-essential operations and schools. Marketers are grappling with cancelled events, roadshows, and finding alternatives to salvage their campaigns. The big question is – should brand sacrifice marketing and PR efforts to save business costs and staff wages? For many, it is a difficult question to answer. Fortunately, based on a finding, only 8% of consumers think brands should stop advertising due to the coronavirus outbreak. Read more.

CGTN: Remembering The Medical Professionals We’ve Lost To Coronavirus

The unknown, relentless novel coronavirus has so far deprived thousands of people of their beloved family members in China. Parting ways doesn’t mean parting forever. CGTN explores in detail the lives of those who have died from the coronavirus since the outbreak began. Read more.

5 Elemen Pemasaran Penting Sebagai Freelancer Profesional

Perkataan Freelancer atau pekerja bebas bukan lagi istilah asing dalam masyarakat kini. Sememangnya tidak dinafikan berdasarkan pengalaman dan pemerhatian, ramai dikalangan yang terlibat telah berjaya membina kerjaya sebagai Freelancer Profesional. Ada yang terus mengorak langkah dengan portfolio yang memberangsangkan, malah tidak kurang yang masih ‘struggle’ dan juga yang mengambil keputusan untuk kembali bekerja tetap.

Kerjaya sebagai seorang Freelancer juga telah mencetuskan satu inspirasi dikalangan mereka yang masih mempunyai pekerjaan tetap untuk menanam cita-cita menjadi seorang Freelancer Profesional dalam bidang yang diceburi. Alasan yang biasa dinyatakan adalah kebebasan masa tanpa tekanan dan nampak lebih ‘pro’, berbanding bekerja di bawah majikan. Malah ada sesetengah pula hanya melihat ianya satu kerja yang menyeronokkan dan tidak mempunyai komitmen ‘9 to 5’. Read more.

Success At Workplace

The University of Malaya’s Convocation Festival would always be an exciting time for all graduates and their families. For the newbies it was a time of festivities with hundreds of food stalls scattered around campus versus a normal day where good food was scarce.

Back in 2000, I was voted in as an Exco for the Tamil Language Society of UM (TLSUM) and was given the task of leading two projects. One was the annual Gerai Konvo (Food Stall) where TLSUM would rent a space from the University to set up a food stall serving Indian food. This is a three to five day event that was extremely taxing, as it was fully operated and managed by the students, including the preparation of food. This was also a project that was run at a loss due to the inability of our food stall to make profits within that short period of time. So, there was no pressure on me to deliver profits, and in fact the whole Gerai Konvo could turn out bad and no one would have blamed me. Read more.

Your Guide To Social Media Image Sizes

Let’s have a look at the various sizes and dimensions you need to know to make your social accounts look great, and do what they’re supposed to. All the sizes in the titles are the recommended sizes. Often you can use larger sizes, but stick to the aspect ratios to ensure images display correctly. Read more.

Learn How To Write An Effective Newsletter… It Costs You Zero

A newsletter is one of the greatest innovations to let your client feel cared digitally. It is the cheapest way to reach a lot of people and a great way to demonstrate your expertise in an area of law.  A good piece of newsletter lets your client remember you and your personality. Easier said than done, if you do it poorly, a law firm newsletter could drive away more business than it generates. Let’s check out how to make the most from your newsletter. Read more.

Road To Sustainability: A Call To Action

Photo by Avel Chuklanov on Unsplash

Who doesn’t dream about development? Actually, people always believe that there’s room for improvement. We want to be better, if not the best, in everything we do. But in a connected world that we are living now, does anyone care about sustainability?

Ever heard about sustainable development? This was defined in Our Common Future, also known as the Brundtland Report: “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” In common language, it’s just being mindful of the available resources that you are using. Don’t be so greedy so that the future generation will still have enough for themselves. Read more.

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