Once a year, Adobe employees, from engineers and data scientists to UX designers and product managers, give the audience at Adobe Summit – Adobe’s annual digital experience conference – a sneak peek into the innovative ideas they’ve been working on for months and sometimes even years.
Now in its ninth year, Adobe Sneaks has a new digital format this year but is no less innovative and exciting.
From collaborative augmented reality to simplifying online fashion merchandising, plenty of the technology on display this year has the potential to help brands and consumers who are urgently adjusting to a world where virtual interactions are the new normal.
Below, you’ll find handy summaries of three of the most exciting Adobe Sneaks on show this year:
Project Dually Noted aims to bridge the gap between physical and digital assets. For example, in the publishing industry, the final review of a book with the author is always done with the printed proof. Using the Adobe platform, the art director can add comments and questions to the digital version for the author to consider when reviewing the physical proof.
The author, taking advantage of Project Dually Noted, can then use their mobile device to scan the printed proof to view those comments and questions and respond to them while reviewing the physical version of the book.
Remote design review is just one potential use case for Project Dually Noted. Sales, human resources and legal teams who typically deal with paper documents, also have the potential to benefit from this collaborative augmented reality technology – particularly during this period of remote working.
The process of creating lifestyle images for fashion retail websites is both expensive and time-consuming as it involves organising photoshoots, casting models, and editing large quantities of photographs. Furthermore, in the current circumstances, this is nearly impossible to orchestrate.
The Adobe Sneak incorporates artificial intelligence with 3D modelling, machine learning and photography to expedite this tedious process and create a more interactive experience for the consumer. Simply by selecting photos of the clothing items and the model they want to use, the merchandiser can create lifestyle images for multiple product pages at once without the expense and time spent on a photo shoot.
With Clothes Swap, diverse models with different characteristics can advertise products to different user segments, creating a more personalised and targeted experience for each customer.
Around a billion people around the world struggle with some form of visual or auditory impairment that impacts the way they interact with different types of content online. Marketers and technology leaders have a responsibility to innovate to improve the experience of consumers and users to make life more accessible for all.
When building websites or email newsletters with Project Ace, the accessibility checker scans through the backend HTML code and flags issues where the draft may not meet accessibility standards. The person building that content asset can select to have all the flagged issues fixed with just the click of a button.
Using AI, Access Ace also fetches recommendations for alternate images from Adobe Stock which may be similar but are accessible compliant.