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ZALORA Names Jo Bjordal As New Chief Marketing Officer

Under his watch, ZALORA’s Growth Marketing team achieved significant results and milestones last year

Photo by Suzy Hazelwood from Pexels

Online fashion retailer ZALORA has announced the appointment of Jo Bjordal as Chief Marketing Officer. Jo will lead a team of over 100 people, overseeing the full marketing operations of ZALORA Group. 

Jo has been with ZALORA since 2015 and has led ZALORA Indonesia’s Marketing and Commercial teams, before taking up the regional role as ZALORA’s Director of Growth in 2019. Under his watch, ZALORA’s Growth Marketing team achieved significant results and milestones last year resulting in super strong performance on growth. 

Prior to joining ZALORA, Jo was a Management Consultant, Strategy & Operations at PricewaterhouseCoopers (PwC Norway) where he advised clients on large strategic transformation projects within retail, logistics and FMCG. He also developed a series of production simulation and activity-based costing models to improve client profitability and productivity. 

Gunjan Soni, CEO of ZALORA Group, shared, “I am very excited with Jo as our new leader in Marketing. He has a deep understanding and experience of our business, the industry, and the markets in which we operate. He is a strong, dynamic and values-driven leader with a great track record of delivering consistent results. His appointment is a testament of the strong pool of talent in ZALORA and together with the entire Marketing team, ZALORA will continue to wow fashion shoppers in Southeast Asia.” 

Jo holds a Bachelor’s degree, Business administration and Economics from Norwegian School of Economics, a Master’s Degree, Business analysis and performance management from Norwegian School of Economics and a Master’s degree, Sustainable Development from HEC Paris School of Management. 

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