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RAPP & Proximity To Join Forces In China As Integrated Precision-Marketing Agency

The enlarged organization will become a fusion of the capabilities and offerings of the two agencies, creating an even more competitive powerhouse of talent, capabilities and clients

Image by walter688 from Pixabay

RAPP China and the Proximity China offices that sit within Omnicom Precision Marketing Group (OPMG) will be integrating into the RAPP Worldwide family. Under the leadership of Wolfgang Kaller, President and Head of Strategy for RAPP APAC, the new business will align the complementary capabilities of the two agencies to deliver enhanced, data-driven precision marketing services to clients in China. 

“OPMG is committed to providing greater value through precision marketing to our clients across China and the APAC region,” said Kaller. “This integration empowers a more compelling value proposition around creativity, data, technology and digital strategy at scale that will lay the foundation for a truly future-oriented precision marketing agency.” 

The two agencies will operate under OPMG as RAPP and Proximity through the end of 2020, at which point both will be brought under the RAPP brand and the Chinese brand name will remain in the China market. 

Sharlene Wu, CEO of Proximity China, will serve as CEO for RAPP China, alongside Kelly Bai as Managing Director and Blake Stone-Banks as Head of Strategy. 

Wu underscored the value RAPP’s expanded capabilities will bring to clients in China: “The integration provides our teams access to new digital, data and CRM capabilities, leveraging products and resources from in-market and across APAC. This is how we become a true digital- first, data-driven consultancy for China’s rapidly evolving market.” 

PROXIMITY China has become a legal entity within OPMG since 2018. In less than 2 years, It has been listed in TOP 3 the most “ IDEAL” digital agency by R3 China Agency Scope 2020 report with its digital marketing offerings as well as creative solutions that are relevant and recognized in the China market. 

The RAPP brand is among the fastest growing precision marketing agencies today with strong capabilities and products in the areas of connected data, connected intelligence, CRM, sCRM, technology strategy, loyalty, customer experience, and data-driven service design. The enlarged organization will become a fusion of the capabilities and offerings of the two agencies, creating an even more competitive powerhouse of talent, capabilities and clients.

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