The Hoffman Agency has been appointed as Twitter’s public relations agency for Singapore and the Asia Pacific hub. The agency has been tasked with building Twitter’s brand presence in Singapore, and will serve as the Asia hub for Twitter’s communications efforts in markets across the APAC region, with a specific focus in both corporate and consumer relations.
To support Twitter’s plan in expanding its regional footprint, The Hoffman Agency will be responsible for providing strategic counsel, driving content development, as well as spearheading its media and stakeholder engagement programs. These include working with key divisions including the Global Content Partnerships team based in Korea to highlight Twitter as the platform where public conversations such as #Kpop takes place.
“The Asia Pacific region continues to be an engine of growth for us. With eight offices and counting in the region, we have built up a finely-tuned team of experts with the flexibility, insights and expertise to run result-driven campaigns for clients,” said Caroline Hsu, APAC Managing Director of The Hoffman Agency.
“We’re excited to partner with Hoffman PR as our Asia PR hub agency as Twitter looks to grow its presence across Asia while staying true to our mission in sharing ideas and information instantly without barriers. The collaboration has been enthusiastic – from new activations around #Kpop to raise Twitter’s brand awareness in key markets, we’re looking forward to working closely together across the region,” said Larry Loh, Head of Communications, Asia Pacific, Twitter.