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LinkedIn Brings Virtual Events To Connect Communities Online

The newly integrated solution aims to help organisations stay connected and strengthen relationships with their online communities in real time

Photo by Su San Lee on Unsplash

Organisations and professionals today are facing many challenges, including forming new connections with others in-person, or staying connected to their current network. However, this has also opened up new opportunities in the digital space. Technology has made it possible for us to reach out to others virtually, without the barriers of capacity, time or distance.

In fact, this shift may be here to stay. Global LinkedIn data showed that 45% of senior leaders were considering a more permanent shift to virtual events or conferences, and 44% were evaluating more permanent remote work policies. In addition, the data shows that 82% of audiences prefer seeing live-streams from brands than regular social posts.

To address the evolving needs of its professional community, LinkedIn has announced the global launch of LinkedIn Virtual Events, which underscores a tighter integration between existing features on LinkedIn Live, LinkedIn Events and LinkedIn Pages. The newly integrated solution aims to help organisations stay connected and strengthen relationships with their online communities in real time.

Companies will be able to host live, real-time events in a trusted environment, attract the right professional audiences, drive strong reach and engagement, and get more mileage for their events with a dedicated hub for videos of the event on their LinkedIn Pages.

  • Companies can now drive better reach with targeted audiences by sharing their event with their Page followers and by sharing direct invitations of the event with their first-degree networks. 
  • Organisers can drive strong engagement, both, before and after the event by posting and ‘recommending’ updates to them. 
  • Once the virtual event is over, organisers can keep the conversation going with the Video tab — a dedicated hub for a Page’s organic video content. The Video tab will help companies extend the shelf-life of their live video content.

LinkedIn Live has already seen great traction with 23X more comments per post and 6X reactions per post than native video, helping companies foster real-time engagement with their networks.

LinkedIn Virtual Events is available to all members globally across all markets on desktop and mobile. To see best-in-class examples of virtual events, and best practices for LinkedIn Live, visit here.

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