Ogilvy Philippines Group CEO Elly Puyat recently formalized Consulting as a key Agency offering with the appointment of Manny Gonzales as Consulting head.
“Harnessing the power of our core areas of expertise — brand, influence, customer experience, data and technology — our Consulting practice is focused on helping clients transform their businesses to drive growth. Our mission is to help clients navigate some of the complex transformation questions to future-proof their business performance,” says Group CEO Elly Puyat.
“We find that through the past few months, the demand for our consulting has been around helping our clients migrate to models that will allow them to thrive given the challenges of our current environment so that they are better poised for recovery,” adds Elly.
“Our global network is an edge to our local capability, allowing us to ‘close the loop’ in creatively executing and bringing to life the business and innovation strategies that we will provide,” adds Manny Gonzales. “This strengthens our commitment to make brands matter, especially as businesses face the uncertainties of our current environment.”
The Ogilvy Consulting network supports businesses across different industries by offering guidance in four key areas: Growth and Innovation (growth strategy, new business models, capability transformation); Business Design (brand strategy, marketing strategy, CX design strategy); Digital Transformation (digital transformation consulting, digital experience, digital innovation); and Specialty Services (behavioral science, future casting).
Concurrently a Strategy Director with the Ogilvy Group, Manny Gonzales lends his 16-year experience as a marketing communications veteran to ‘Making Brands Matter’ through engagement, data, influence and experience design strategy developed for some of the leading Philippine-based corporations and challenger brands.
His passion for digital and marketing communication strategy has led him to teaching. Currently Program Track Chair and Subject Matter Expert for the Digital Marketing Fundamentals Program at the Certified Digital Marketer (CDM), the Philippines’ leading provider of digital marketing training and transformation solutions, and part-time faculty Under the CDM, he trains the next generation of marketing communication professionals in search, display, social, CRM, e-commerce, experience design, and emerging technologies.
As a part-time faculty member at the Ateneo de Manila University (School of Marketing, and School of Communication) and the University of Asia & the Pacific (School of Communication), he teaches Digital Marketing and Human Insight, respectively.
Manny is also an active member of the Digital Measurement Board of the Philippines, under IMMAP (Internet and Mobile Marketing Association of the Philippines).