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VP Bank Appoints REDHILL

The Liechtenstein-headquartered bank has engaged REDHILL as its agency of record for public relations and communications

Photo by Robert Stokoe from Pexels

VP Bank Ltd Singapore Branch, a leading boutique private bank specialising in wealth management solutions, has appointed REDHILL as its public relations and communications agency of record in Asia.

REDHILL will support the media and integrated communication plans for the Singapore branch of VP Bank as the bank accelerates its expansion across the Asian market. “Despite the global headwinds, we regard Asia as an important market where the Bank sees attractive growth opportunities, especially since the region has remained steadfast as one of the world’s fastest-growing markets for asset and wealth management,” said Bruno Morel, CEO of VP Bank Ltd Singapore Branch. “In REDHILL, we found a like-minded agency partner that shares our Asia vision and we are excited to work closely with them to further strengthen and grow our presence in this region.” 

As part of its regional expansion, VP Bank recently added five key front office hires to its Singapore office, including three senior relationship managers. This is part of VP Bank’s vision for Asia, to which it has been expanding the organisational and management structure in Singapore and increased its client focus – such as upgrading the local branch’s merchant bank licence to a wholesale banking licence in 2018. The bank also bolstered its product line with offerings to include structured products and mortgages aimed exclusively to its Asian clientele.

“This relationship with VP Bank is a significant milestone for us, as this marks the first time in which we have signed on an international private banking client of their stature,” said Jacob Puthenparambil, CEO of REDHILL. “As an organisation that is deeply rooted in Asia, we are thrilled and confident in leveraging our expertise and insights to propel VP Bank’s expansion across the region.” 

Headquartered in Singapore, REDHILL currently operates 18 offices in 14 countries with a team of 70 globally. Regional clients include Emirates, Nokia, IDEMIA, Vickers Venture Partners, Carro, Jungle Ventures, and several others. Earlier this year, REDHILL was named as one of the fastest-growing agencies in PRovoke’s (formerly the Holmes Report) Global PR Agency Rankings 2020 – in follow up to it being ranked the third fastest-growing agency globally in last year’s rankings.

VP Bank Ltd Singapore Branch is dedicated to the protection and growth of clients’ wealth. The bank offers a holistic suite of services and advisory, not just in wealth management, but also in inheritance planning, structuring of trusts and foundations, as well as art and philanthropy. Apart from private wealth management, VP Bank Ltd Singapore Branch provides comprehensive services for asset managers and other financial intermediaries. The service offering comprises a trading platform, banking services including e-banking and mobile banking and operational support. Partnership arrangements with professionals include tailor-made investment advisory, discretionary management solutions, and custodian services.

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