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Meltwater Shares Key Social And Media Stats Around GE2020

Report highlighting key news media and social media stats following the announcement of Singapore’s 2020 general election

Image by David Mark from Pixabay

Global media intelligence company, Meltwater, has compiled a report highlighting key news media and social media stats following the announcement of Singapore’s 2020 general election. 

Key highlights include:

  • People’s Action Party (50.2%) generated the most buzz on news and social platforms in the past week, followed by Worker’s Party (16.6%) and Progress Singapore Party (16.1%).
  • Social media conversations seem to have picked up steam in the last two days (8.9k total posts), following the nomination announcements.
  • CPF, foreign talent / immigration and job-related conversations are among the key themes being discussed in association with GE2020.

Additionally, the report also analyses the social media presence of select political parties. Results include:

  • The Worker’s Party (WP) witnessed a 7.6% increase in social media follower count over the past week, while People’s Action Party (PAP) and Singapore Democratic Party (SDP) both saw a 3.8% growth rate for the same.
  • Most of PAP’s social media followers fall in the 18-24 and 25-34 years demographic split, while Worker’s Party and Progress Singapore Party (PSP) followers are largely the 18-24 age group.
  • Across all the parties’ social media pages, posts announcing nominees drove the highest engagement in the past few days.
  • WP had the highest Facebook interaction (sum of likes, reactions, comments and shares) over the past week, followed by PAP.

Read the full report here.

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