REDHILL, the Singapore-headquartered public relations and communications agency, has won the account for the launch of the Kimpton Maa-Lai Bangkok, a luxury boutique hotel under InterContinental Hotels Group (IHG).
The newly built Kimpton Maa-Lai Bangkok is the first hotel in Southeast Asia for the Kimpton brand. In this partnership, REDHILL will plan and execute a launch strategy for the hotel in eight markets across Asia: Thailand, Singapore, Malaysia, Indonesia, Myanmar, Vietnam, Hong Kong and South Korea.
Commenting on the partnership, Tavy Cussinel, Deputy Managing Director of REDHILL says, “REDHILL is excited to be working with the Kimpton Maa-Lai Bangkok to bring its truly distinctive luxury boutique hospitality concept to Southeast Asia. Our goal is to tell truly memorable stories, and Kimpton’s passion for delivering heartfelt experiences is one that we are eager to share with the world.”
Modern, eclectic design and a lighthearted spirit underpin the identity of the Kimpton Maa-Lai Bangkok, a hotel that channels the vibrant pulse of the city in which it resides. Strategically located beside Lumphini Park in the heart of the exclusive Langsuan area, the 362-room hotel, including 131 service residences, delivers an indulgent experience that combines the best of both worlds – tranquil views of lush greenery and easy access to prime city districts such as Sukhumvit, Silom, Siam and Chidlom.
Kimpton spaces and experiences are centred on its guests, offering inspiring design that evokes curiosity, to forward-thinking flavours that feed the soul. Every detail within the Kimpton Maa-Lai Bangkok is thoughtfully curated and artfully delivered, from artworks inspired by the elements, nature and Thai culture to soulful R&B outlets brimming with warmth and personality – a reflection of the hotel’s commitment to ensuring that guest experiences remain meaningful, unscripted and ridiculously personal.
Patrick Both, General Manager, Kimpton Maa-Lai Bangkok says, “The hotel will celebrate the modern Thai urbanite through playful, sophisticated design, and immersive guest experiences to foster genuine human connection. It was vital for us to work with an agency that really understood our dedication to putting the guest first and one that would go the extra mile to convey that sentiment. We look forward to a fruitful partnership.”
Established in 2014, REDHILL is embedded in Southeast Asia, with a reach that extends to Northern Asia, Europe and the US. The agency is present in 14 countries and has grown its staff to over 70 senior consultants. This win is the newest addition to REDHILL’s portfolio of luxury and lifestyle clients in Asia, which includes CGH Earth Wellness retreats, Yours skincare and BALL Watch.