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Jennette Cajucom

Instantly Building Relationships Through Thin-Slicing

Marketing, after all, is about building relationships

Image by Julie Rose from Pixabay

Thin-slicing is a term I learned from Malcolm Gladwell’s book titled “Blink,” and while in the book it is a skill used for investigative and background checking purposes, I found it an interesting skill to develop in marketing, in building relationships.

We are now closing in on a world with immediate behavior change and minute reaction times. If we want to still connect to people and establish relationships, we have to have the option to do it instantly.

Marketing, after all, is about building relationships.

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Jennette Cajucom
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Jennette is Marketing In Asia's Editor for Visuals and Community Engagement. Leading the MIA's Community Engagement initiative, Jennette also helps CEOs and business owners on their branding strategy. Follow her on LinkedIn and website.

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