Connect with us

Subscribe

News

FILTR & QINGWA Unite As New Global Agency Group

A Fusion of Talent

Photo by "My Life Through A Lens" on Unsplash

Integrated creative agencies FILTR and QINGWA have announced they are merging to form a new global agency network. The 55-person strong combined group, with operations in four locations – Singapore, Hong Kong, Paris and London – brings together expertise in design, production, marketing, PR & communications, and digital, for clients operating in global consumer channels.

Both companies will continue to operate separately in parallel during the first phase of the integration process, with the only immediate cross-over occurring in Singapore where QINGWA Singapore will move into FILTR’s new offices. An announcement on plans for the new integrated structure and brand will be made in due course. 

Melanie Viquel, Olivier Grometto, Alex Cook, Nick Sutton, Keanai Seang and Lucy Hillyard are appointed as the Board of Directors. Grometto, Cook and Hillyard will be based in Singapore, Viquel in Hong Kong, Sutton in London and Seang in Paris.

Melanie Viquel and Olivier Grometto, Co-Owners of QINGWA GROUP, commented: “As a global family with Asian roots, fuelled by creativity and hard work, we are excited to join forces with FILTR and its partners, who share similar origins and values. This merge increases our service range, our geographic reach and our digital capabilities. It also brings together an amazing pool of designers, story-tellers, and wonder makers. We believe that becoming a more integrated business partner increases the value proposition to our clients and look forward to this new chapter in our collaboration.”

FILTR Co-Founders Alex Cook and Nick Sutton commented: “In the midst of a year that will be memorable for all the wrong reasons, this moment marks a hugely positive step for FILTR and QINGWA. Right from the commencement of our discussions with Melanie and Olivier, which began long before the rise of COVID-19, the two entities clicked.  We are on the same wavelength, our values and ambitions are aligned, and we all believe we are stronger together. The creation of a truly international team comprising 11 nationalities and spanning four locations allows us to draw on a huge pool of talent, skills and experience in our quest to deliver unforgettable experiences and tell captivating stories.”

Sign Up for Our Newsletter

Editorial Team
Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

black multicolored control panel lot black multicolored control panel lot

Qatar Airways’ Data Demonstrates The Safety of Air Travel As More Than 99.988% Of Its Passengers Travel COVID-19-free

News

person writing on notebook person writing on notebook

GreyAtom Awards Digital Marketing Duties to Chimp&z Inc

News

green leafed plants inside greenhouse green leafed plants inside greenhouse

Hive Marketing Malaysia Expands Portfolio Via Partnership With 360 Marketing Services Singapore

News

Cannes Lions Announces A New Home Of Creativity: LIONS

News

Connect
Sign Up for Our Newsletter