PR Newswire, the leading global provider of news distribution and earned media software and services, unveiled the winners of the National PR & Communication Awards in Vietnam yesterday. More than 100 guests, including C-suite executives, communications professionals and entrepreneurs, attended the gala ceremony and dinner at Sofitel Saigon Plaza in Ho Chi Minh City.
A diverse range of Vietnamese businesses, from established organizations to independent enterprises, were lauded for their outstanding and impactful communications campaigns that were carried out last year. A total of 50 submissions across the nine categories were received from organizations and agencies via a nationwide call for nominations held from February to April.
Winners include popular home-grown brands such as low-cost carrier Vietjet Air, technology company VNG Corporation and insurance company, FWD Vietnam, as well as independent firms such as technology start-up Yellow Blocks, and sneaker brand Biti’s.
The winners are:
- Multimedia Communications Award:
- Content & Storytelling Award:
Le & Brothers
Campaign: Sabeco – Come home for Tet
- CSR Communications Award:
Campaign: Strong Vietnam
- Global PR Campaign Award:
Campaign: PNJ’s True Love
- Media Relations Campaign Award:
Campaign: Let’s Fight COVID!
- Innovation Communications Award:
Campaign: Beck’stage – Unexpected Rap Fest
- Brand Expansion Award:
Campaign: Transformation in 3 years
- Vietnam Brand — Global Impact Award:
Campaign: Sky Covid Care Insurance
- Internal Communications Award:
Campaign: The Best Workplace in Vietnam
The winners were determined by a panel of reputable industry leaders and senior communications experts. They include Bobby McGill, Founder and Publisher, Branding in Asia; Bao Nguyen, Chairman, Vietnam Network of PR Practitioners; Duong Thu Huong, former CEO of Forbes Magazine Vietnam; Hoàng Thị Mai Hương, Chairman, Publicis Groupe Vietnam; Tara Munis, General Manager, Public Relations and Communications Association (Southeast Asia); and Royce Shih, Asia-Pacific Vice President, Sales and Marketing of PR Newswire.
Mai Anh Le, Country Manager of PR Newswire Vietnam, conveyed her gratitude to the winners. She said: “Mastering the art of communications can be challenging, so it is vital to shine the spotlight on the dedication and hard work of our deserving winners. I would like to congratulate them, and hopefully their wins will pave the way for greater success and inspire their peers.”
The National PR & Communications Awards 2020 in Vietnam marks PR Newswire’s debut awards programme outside mainland China. For the past seven years, the company has been organizing the annual PR Newswire Corporate Communications Awards, which has grown to become one of the most prestigious accolades in mainland China’s public relations and communications industry. PR Newswire will continue to expand its awards programme in Asia-Pacific to recognize and celebrate trailblazers in the region’s dynamic communications arena.
PR Newswire Vietnam National PR & Communications Awards 2020 is sponsored by Gumac, Golden Pen Agency, Sofitel Saigon Plaza, Suntory PepsiCo Vietnam Beverage Company and Yeah1 Group.
For more information on the awards, visit here.