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Azleen Abdul Rahim

If You Have A Boring Website, Run, Don’t Walk, To Guest Blogging

Creating more and more content is another worst decision you can make

Photo by Aaron Lee on Unsplash

There are a variety of definitions when it comes to boring websites. If I notice these two things, baaaaaaam! I will walk away instantly. I would rather put my attention elsewhere. One, all your articles or other types of content there have the same kind of substance. Everywhere. They’re all the same. The only thing different, is the title. And two, I can find content similar to yours, elsewhere. 

Sorry, but that is how I see it. 

If you’re struggling to understand why your traffic is stagnant, I am telling you now that it is due to the above reasons. So, if you need a quick fix, maybe you can try this one method. It will definitely solve all your problems with a single stone.

The method is called guest blogging.

I know, I know. To some people, solving the traffic part is pretty straightforward. They opt for social media ads. I, however, wish to advise you not to do that now. The last thing you want to do is to use social media ads for that. If you really want to go this way, it is not wrong, Just be prepared to part with your hard-earned money, regularly. As you know, social media is a pay to play platform. The more you play, the more traffic is going to come to your blog. Definitely. But know this, that traffic will stop the minute your ad ends. I tried this before, it just wasn’t for me. Not only it isn’t sustainable, those social media platforms really know how to suck me dry.

Creating more and more content is another worst decision you can make. During Marketing In Asia’s early days, I seriously thought that the more content we create, the traffic is going to get better and better. I was wrong. More content doesn’t actually mean more traffic. Yes, they do help with SEO, ranking and stuff like that a bit, but bringing in traffic is not one of them. This is because the content we created sounds the same with one another in general, feels the same and yeah, it’s boring. 

After months of figuring out what to do, we then decided to take the guest blogging route. There are a couple of ways to do guest blogging. We did both ways. 

What are they? One, you write on external websites. We hunt for a number of strategic websites, then approach the respective owners asking for the opportunity. The rule of thumb is to find those that are way more popular than ours. Two, we carefully find, select and invite a number of awesome bloggers whom we believe are cool writers to write on Marketing In Asia. And they must have a decent number of followers too. That’s how we began our guest blogging journey.

When we write for others, three key things must be there. First, there are backlinks to our platform, Marketing In Asia. Second, the story must be well, a story. We share a story, not telling or teaching people what to do. And third, the website needs to share the content on their social media and other digital assets out there. Here, we wish to tap into their community.

The same rules apply for those guest bloggers or content creators who upload their content on our platform. Not only do we have backlinks back to their website on their profile and help them to secure traffic from our platform, but we also encourage them to share their content on their personal social media channels. Again, here we are able to tap into their community too.

The strategy seems to be working perfectly awesome. 

Why is this working great towards our advantage? First, our platform will be very colourful. There are different styles of writing, different styles of content and different kinds of stories being published daily. Colourful, this is what the readers are seeing in Marketing In Asia. At the same time, the same benefits are being enjoyed by the host websites we are contributing at as well. So, everybody wins.

Today, Marketing In Asia has at least 250 content creators from all over Asia, Europe and the USA. They upload their articles, infographics, videos, presentation slides, and podcasts regularly into the platform. You can find various types of stories available, where you will find many of them to be authentic, cool and interesting. Besides opinions, they are sharing ideas, insights, reports, and news too. And the platform is publishing at least six to fifteen stories every single day. 

The best part is this. Majority of the readers are also content creators who upload new content regularly. After close to two years running, Marketing In Asia is now generating slightly more than 1,000 visitors per day. I must say this is a crazy number for a young platform.

To me, guest blogging is a no brainer. And it works. 

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Azleen Abdul Rahim
Written By

Azleen Abdul Rahim is the Co-Founder of NSE, a marketing company. NSE consults medium-large businesses and corporates on marketing strategy. And it owns Marketing In Asia too. Follow him on LinkedIn.

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