Connect with us



Citrine One Wins Oxwhite PR Retainer Appointment

Citrine One was selected based on the team’s creativity in providing practical solutions

Photo by Maksim Goncharenok from Pexels

Malaysia’s fastest growing premium lifestyle e-commerce brand Oxwhite has appointed Citrine One Sdn Bhd as its Public Relations agency on record.

The appointment was made following a competitive pitch between three agencies early July, in which Citrine One pitched for an integrated PR approach which combines media relations, product placements and thought leadership opportunities.

“Oxwhite has grown significantly since we first started in 2018. From selling just non-iron Supima cotton white shirts made to fit the Asian physiques, we have now expanded our product offerings to premium quality every day lifestyle essentials such as bags, towels, plant-derived detergents and many more.

Oxwhite founder, CK Chang

“We are also looking to launch about 50 more products in the next six months and exploring the idea of launching our first concept store which would leverage on artificial intelligence to create a seamless online to offline experience,” said Oxwhite founder, CK Chang adding that the brand needed an agency that is able to strategise and execute a PR plan effectively to support his vision at every stage of the brand’s growth.

He said that Citrine One was selected based on the team’s creativity in providing practical solutions that can possibly optimise its brand’s visibility.

Citrine One’s Managing Partner, Cynthia Lee said that Oxwhite is a very inspirational brand. Its user base has grown to surpass 80,000 and has a cult following of over 21,000 people within the span of two years.

Citrine One’s Managing Partner, Cynthia Lee

“We are indeed humbled and honoured to be working with such a fast-growing premium lifestyle brand and are proud to be a part of Oxwhite’s brand vision.

“We are looking forward to form a lasting relationship with the brand as its mission of expanding beyond Malaysia aligns with our own business model of growing globally,” she said adding that Citrine One had launched its international business outfit aimed at supporting cross-border business activities, starting with Southeast Asia region and Australia in June this year and has the capability to provide multi-tier strategic communications services in multiple territories through its network of professional partners and affiliates.

Sign Up for Our Newsletter

Citrine One
Written By

Citrine One was established in 2001 and is passionate about helping their clients achieve the right shape of voice in their targeted media and markets. Offering a top-notch media and marketing communications consultancy services, Citrine One is the bronze winner for Best Crisis Management during SEA PR Awards 2017 held in Singapore, the finalist for Malaysia PR Awards from 2011 till 2012 for the category of Public Affairs Campaign of the Year, Promotional Activity of the Year and Corporate Branding Campaign of the Year.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

apple laptop notebook office apple laptop notebook office

Lotame Unveils Panorama ID, The First Global Cookieless Identity Solution For A Privacy-First Open Web


crop man with dollar banknotes in pocket of jacket crop man with dollar banknotes in pocket of jacket

SquirrelSave Launches Innovative “Invest With Just S$1” Campaign, Highlighting Benefits Of Automation In Investments


man using macbook and iphone x man using macbook and iphone x

Delvify Releases ‘The SMART Guide To Visual AI’ To Inspire Next Generation Online Shopping Experiences


Pulse Electronics Switches To Rimini Street Support For Its SAP Applications


Sign Up for Our Newsletter