TikTok is not only popular for its users, it has also become a part of everyday conversations for millions of people around the world. Consequently, you will hear theories or beliefs about TikTok that may have hindered you from starting on the app. Here are five popular myths about TikTok that you should forget.
TikTok is Only for Gen Z. TikTok is wildly popular among the generation and has become an icon to represent their digital nativity. However, statistically TikTok is not exclusive to Gen Z only. In fact, more than half of their users are above the age of 20. This means that any brand can join TikTok and find their niche. However, this does not mean that you can overlook Gen Z in constructing your TikTok strategies. Gen Z is still the biggest influence on TikTok, therefore paying attention to their likings, trends, and behaviour will be beneficial for you.
TikTok Contents are Too Short to Receive High Engagement. TikTok videos range from 15 to 60 seconds, and users can swipe away to a new video quickly and directly. This created the illusion that users do not spend as much time on TikTok as marketers wish they would. However, this is a myth. TikTok users spend 52 minutes on the app on average and open the app about eight times a day. This in fact allows brands to make multiple posts a day and still have the chance to be viewed by their followers or targeted audience. The short form of video also doesn’t decrease engagement as many videos earn success from long viewing times and replays.
TikTok Only Posts Silly Contents. TikTok has indeed been fueled with hundreds and thousands of skits and comedies, but TikTok has never been limited to that. In fact, contents that are educational are just as popular on TikTok as the lighthearted ones. The truth is, the type of content does not affect your performance as much as the quality of the content. An educational, promotional, or other type of content can thrive as much, as long as it is entertaining and worth the attention.
TikTok is Only for Dancers. If you are an influencer looking to expand your reach on TikTok, do not fear having to dance your way to the top. Even though the app is very popular as a platform for showing dances, dance covers, and dance challenges, TikTok is also filled with multiple types of contents that are equally popular to the users. Tutorial content, fashion, beauty, fitness, and other fields of interests are also welcomed on TikTok.
TikTok does not Make Money. Many believed that because of the entertaining nature of TikTok, you could not possibly be able to market your products or earn money through content. However, this could not be more wrong as TikTok has seen increased spending throughout the year. TikTok is able to give unique and engaging marketing content, advertise your product strategically, and not to mention, the developing social commerce features of the app.