ADA, the data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, has been appointed by Cosmoderm® as their digital agency on record.
Cosmoderm® is a quality skincare and body care products brand developed and based in Malaysia. Affordably priced and manufactured to the highest industry standards, it is the halal certified treatment brand of choice and available in over 2000 pharmacies, hospital health shops, and clinics all over Malaysia and internationally. As Cosmoderm® believes in healthy and beautiful skin, the brand fills the market gap by catering to masses who have skin-health concerns but lack direct access to dermatologists.
ADA has been tasked with full spectrum digital media buying and strategy duties, including creative and content development. ADA’s data-driven approach and in-depth understanding of consumer behaviours both online and offline is just what Cosmoderm® is looking for to get ahead of competitors.
Mahsuri Sulaiman, Chief Executive Officer, Cosmoderm®, enthused, “We wanted to be different from our competitors in terms of digital media buying and strategy, and were also attracted to the data-driven approach that ADA offers. This will be an advantage for us to better understand our existing customers through a different perspective, and more importantly, how we can reach new fans with a sound strategy.”
Adrian Burton, Managing Director, ADA in Malaysia, added, “We are thrilled to have Cosmoderm® as our client, as this marks our foray into the beauty industry in Malaysia, building on the hard work we have done in this sector across the region. Whilst this is just a step into the larger market, we are confident that our deep understanding of the consumer mindset gives us the edge in designing data-driven creative marketing strategies.”