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Jennette Cajucom

Authentic Conversations On Human Centered Branding With Nela Dunato

Being empathetic, being human, being authentic, embracing one’s weirdness and accepting one’s uniqueness

Meet Nela Dunato. I first met her online because her book, ‘The Human Centered Brand’ really resonated with me and helped me at a time when I truly needed it.

So a couple of years ago (actually, almost exactly two years ago from today which I just found out), I stumbled upon her book when it was being talked about by an online freelancing community on Facebook. I got curious as people were sharing their positive experiences, so I looked it up, eventually downloaded it and read it. I ended up reading the first chapter, really absorbing page after page after page, until about 2am, I decided to look her up on LinkedIn, connected with her and sent her the message to let her know how much her book resonated with me. The rest was history.

Her book, ‘The Human Centered Brand’ is one of the reasons why I eventually had the courage to share more insights that are along the lines of being empathetic, being human, being authentic, embracing one’s weirdness and accepting one’s uniqueness. Just so you know, aside from being an author of this amazing book, Nela is a brand identity designer, and is based in Croatia where she helps service based business owners and independent creatives grow & promote their business, and bring out their unique individuality into the spotlight.

Find out more about her book, her insights on branding and who Nela is as a person, as a human being.

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Jennette Cajucom
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Jennette is Marketing In Asia's Editor for Visuals and Community Engagement. Leading the MIA's Community Engagement initiative, Jennette also helps CEOs and business owners on their branding strategy. Follow her on LinkedIn and website.

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