Launched by At-Sunrice GlobalChef Academy, the #standupandwashup
campaign features some of Singapore’s top chefs from Michelin-star restaurants, to raise public awareness on the right handwashing technique.
The campaign sees some of Singapore’s top chefs banding together, in a series of 11 videos in 6 languages, to demonstrate the best handwashing methods and provide tips on proper food handling practices. The chefs featured include familiar names such as Sebastien Lepinoy of 3 Michelin-star Les Amis and Chan Hon Meng of Michelin-starred hawker stall Hawker Chan.
In light of the ongoing COVID-19 situation, At-Sunrice took the initiative to launch a public service campaign. The objective is to educate the public on proper handwashing techniques-one of the simplest yet most effective ways to check and control the spread of viruses.
“As a leader in culinary education in Singapore, At-Sunrice GlobalChef Academy has the responsibility to champion the cause of enabling every Singaporean to stay clean and safe. We are thankful that our network of Chefs readily participated in this initiative to educate the public, believing with us that this is the right thing we should be doing as our nation bands together to fight COVID-19.” Dr. Kwan Lui, Founder & Director of At-Sunrice GlobalChef Academy shares.
#standupandwashup campaign is proudly supported by 2Stallions Digital Marketing Agency. “We are proud to be supporting a meaningful campaign led by At-Sunrice, to bring greater awareness about personal hygiene through the digital space. It is currently a difficult period for all of us, but let us lend a hand to each other within our means to combat COVID-19.”-
Daniël Heerkens, Regional Managing Director at 2Stallions.
You may find out more about the campaign here.