One of Malaysia’s favourite milk brands since 1968, Goodday Milk once again leverages technology and digital initiatives to help consumers adapt better in the new normal. This time around, Goodday Milk is collaborating with popular navigation app Waze to create a safer shopping experience for Malaysians by identifying less crowded hypermarket and supermarket outlets, utilising Waze’s historical navigation data.
This makes it more feasible for netizens to adapt to social distancing regulations, by giving suggestions for hypermarket and supermarket outlets that have lower traffic, giving consumers the peace of mind that they will be able to manage their errands in a more pleasant environment with less crowd. This collaboration also helps consumers and the community to ensure their personal safety as they shop for essential products like milk, vegetables, fruits etc.
“We are all learning to adapt to the new normal and this comes with its own set of challenges, especially as we try to work our day around social distancing regulations. However, this is a much-needed measure to minimize risk exposure to the ongoing pandemic. As always, we at Goodday Milk wanted to provide our consumers with a tool to make their everyday activities easier. Our partnership with Waze couldn’t have come at a better time as this collaboration helps us to meet our objective of truly ensuring that our consumers are having a good day,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business from Etika.
Heading out to hypermarkets or supermarkets to purchase essential grocery items forms an important part of everyday life. However, with social distancing becoming the norm, there is always an added concern when venturing out. By partnering with a navigation app like Waze, Goodday Milk is now able to provide suggestions to consumers of hypermarkets and supermarkets that are seeing less crowds as well as the fastest route to reach them. For instance, if you are travelling on the road and are nearing a grocery outlet that is less busy at that time, Waze will prompt you to drive to the nearest location of the hypermarket or supermarket utilizing a Goodday Milk logo pin.
When drivers search for specific location destinations using the keywords such as groceries, hypermarket or supermarket, Waze will serve suggestions for lower traffic outlets. Drivers
using Waze will also see suggestions when passing by or driving to these lower traffic outlets indicated by a Goodday Milk logo pin. Leveraging Waze’s vast knowledge of navigation and traffic trends, the app is able to identify stores that are seeing less traffic, within the set radius around consumer’s current locations, guiding them to lower traffic hypermarket or supermarket stores.
“As home to the world’s largest community of drivers, Waze is able to surface unique and valuable insights to consumers and brands. We are proud to partner with Goodday Milk to help give drivers a more pleasant shopping experience and the smoothest drive possible as they go about their daily journeys,” said Kelvin Sim, Country Manager from Waze Malaysia.
Since the very beginning of the Movement Control Order (MCO), Goodday Milk has been championing for consumer safety and wellbeing, in line with bringing goodness to Malaysians. The brand has been coming up with novel initiatives and campaigns that have not only kept consumers entertained and engaged but have also highlighted the importance of maintaining good habits. Some of these initiatives included a Tamil at-home live concert, a virtual moreh session during Ramadan and the launch of a WebAR based initiative that brought celebrities to life in the homes of consumers during Hari Raya, advocating for consumers to stay safe.
Goodday Milk’s partnership with Waze was activated early August 2020.