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Impossible Foods Launches At Wing Zone With Two New Plant-Based Meat Dishes

Impossible Burger (left) and Impossible Quesadilla (right)

Consumers can try Wing Zone’s all-new Impossible​ Burger and Impossible​ Quesadilla available on menu starting today!

WHAT
​Starting today, consumers across Singapore will be able to try two all-new dishes made with Impossible Foods’ plant-based meat, as American casual dining chain Wing Zone introduces the ImpossibleTM Burger and ImpossibleTM Quesadilla to their permanent menu. With price points of $18.45 and $14.45 respectively, consumers can make planet-friendly food choices, while enjoying their fast food favourites.

Wing Zone’s Impossible Burger features Impossible Foods’ delicious plant-based patty, flavour fuzed in a choice of 15 award winning signature Wing Zone flavour blends, tomato slices, red Australian onions and lettuce, sandwiched between toasted buttery buns. The Impossible Quesadilla taps into Tex-Mex signature Wing Zone flavours such as the Buffalo Bliss, Garlic Parm, Smoking Q, and Liquid Gold to feature savoury ground Impossible Burger, melted mozzarella cheese, and diced tomatoes nestled between a flat grill toasted tortilla.

WHERE​
The Impossible Burger and Impossible Quesadilla will be available for dine-in and takeaway at Wing Zone’s outlets in Bugis+, SAFRA Punggol, and their upcoming new outlet in Geylang Road in November 2020 and available to order islandwide via delivery platforms Deliveroo, Foodpanda and GrabFood starting 18 September.

PROMO ALERT
During the launch period of 18 September to 1 November, consumers can enjoy an exclusive promotion of receiving one free Impossible Quesadilla with each purchase of two Impossible Burgers. This pocket-friendly promotion, perfect for a feast with friends or family, will run in-stores for dine-in and takeaway. You can also find these mouth-watering dishes via home delivery on Deliveroo, Foodpanda and GrabFood.

WHO
Demand for plant-based meat has steadily increased amongst consumers in Singapore since the nationwide launch of Impossible Foods in March 2019. The Silicon Valley-based company’s flagship product, Impossible Burger, is now available across a variety of cuisines in nearly 500 restaurants across the island. Click ​here​ to find a restaurant close to you.

While enjoying Wing Zone’s Impossible creations, consumers can appreciate the low carbon footprint of a plant-based diet. A 113g serving size of Impossible Foods’ meat, made from plants, uses 96% less land, 87% less water and 89% less greenhouse gasses compared to ground beef from a cow. This means a saving of 7 square meters of land, 3 kg of CO2, and 84 litres of water for each serving consumed. Impossible Foods’ plant-based meat rivals ground beef from cows for taste, nutrition and versatility and contains no animal hormones or antibiotics.

Headquartered in Atlanta, Georgia, Wing Zone is an American casual dining and Halal Certified restaurant renowned for their Buffalo Wings, Classic Burgers and Chicken Tenders flavour fuzed to perfection in Wing Zone’s 15 unique and award winning signature flavours. The launch of the new Impossible Burger and Impossible Quesadilla marks their first foray into plant-based meat in Singapore. Wing Zone caters to the customer’s unique taste buds through its customisable menu and offers a wide range of entrees cooked to order in under eight minutes.

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