Moving Walls announces plans of expansion into the German market to accelerate the adoption of real-time audience measurement in Out-of-Home (OOH) and to power media owners with screen inventory management & automation capabilities.
Guided by a board of industry experts, Moving Walls patented location-based media measurement platform is used to power planning and buying tools called ‘Moving Audiences’ that help advertisers optimise their media spends on outdoor advertising. The platform reduces the time taken dealing with multiple media owners, collating rates and site information, and building media plans manually.
OOH was one of the hardest-hit channels during the first three quarters of 2020, the impact of unpredictable audience movements has shifted the focus of OOH to audience-driven campaigns. There has never been a better time where advertisers do not solely depend on traffic and historical data to plan their campaigns but are now ‘going to where the audiences are going’, and audience measurement, along with programmatic-enabled campaigns plays a crucial role here.
As Germany slowly moves out of the lockdown, with possible further restrictions, programmatic DOOH campaigns offer the flexibility and control to pivot campaigns in mid-flight moments. These are important for brands and screen owners to exert this amount of control over their campaigns.
Moving Walls has powered a range of OOH campaigns varying from integrated OOH campaigns, dynamic and contextualised weather triggered-based and blockchain verified campaigns. Connected to over 30,000 media assets across Asia pacific, Nigeria and Latin America in which brands, agencies and media owners have experienced the platform.
Srikanth Ramachandran, founder and CEO of Moving Walls comments “We believe that OOH media primes audiences and Digital media activates them to deliver business results. However, the marketing spends are disproportionately allocated as the marketers are unable to measure the effectiveness of their OOH media spends. Moving Audiences platform solves the measurement and automation problem through the discovery of moving audiences and dynamic placement of content on Digital OOH and mobile screens.
As the largest OOH market in Europe, we believe that Germany should lead this digital transformation. We look forward to working with the leading German media leaders to digitise their location media and open it up to global digital buyers,” he adds.
Moving Walls will be present at the Bits & Pretzels Networking Week 2020 which is happening virtually on September 27th until 2nd October 2020. The event connects the best players of the startup ecosystem in a virtual event technology over a six days conference hosting a variety of speeches, masterclasses, and networking opportunities.