Kinesso, the media and marketing technology unit of Interpublic Group, today announced the appointment of Nicholas Nozawa as Representative Director, President of Kinesso in Japan. Nozawa will report to Koichi Sonoda, Representative Director, CEO and Country Manager of Mediabrands Japan and the Global President of Kinesso, Arun Kumar.
Nozawa, who joined Mediabrands Japan in 2019, and currently serves as Chief Product Officer will take on the additional role overseeing Kinesso Japan, effective immediately.
Nozawa is a seasoned executive with multiple years of experience in strategy and tactical development infusing business and technology in top global companies. He is also an applied expert in the area of data science and business intelligence, digital transformation, marketing automation system design, and process optimization and has years of hands on experience in both strategy development and proven operation in the area of digital marketing in B2B, B2C, B2B2C environment. Nozawa brings a wealth of knowledge and experience having worked as a Head of Digital at AIG, Founding Director COE Data analytics at Metlife, Managed the Business Insights Division at Amway Corp, as well as at SAS and Apple and most recently Chief Product Officer at UM Japan. He obtained MSCS from Boston University.
“I’m pleased to have Nick join Kinesso to lead our growing Japanese operation,” said Arun Kumar, CEO, Kinesso. “Nick’s experience leading product at Mediabrands Japan, in addition to prior roles at SAS and Apple, will be invaluable in his new role at Kinesso, where he’ll continue working closely with our partners across IPG to further their data-driven marketing capabilities for clients.”
Koichi Sonoda, CEO and Country Manager of Mediabrands Japan said, “I am delighted to have Nick Nozawa take on this additional role. His experience and track record will be invaluable to help us lead the way as Kinesso Japan focuses its operations in relation to the opportunities emerging for our clients in this increasingly digital and data-rich world. Having had the opportunity to see first-hand Nick’s commitment and success in helping brands, I am confident that he will make a difference to our client’s business.”
Nozawa said about this appointment “I am truly excited to take on this additional role and head up Kinesso Japan. This is a time of incredible opportunity in the Japanese market and an amazing challenge, and I look forward to helping our team and our clients achieve and surpass their business goals.”