Sojern, a provider of digital marketing solutions for travel, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisations (DMOs) drive traveller demand in Asia Pacific. The program, which first launched in North America in September 2019, is also expanding in scope. Marketers at DMOs and their partner organizations can now reach customers directly with multichannel digital advertising across video, display, native, Facebook and Instagram.
The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration on digital marketing campaigns between the DMOs, hotels and attractions, to support market recovery together. Sojern’s Co-Op Program can be customised to meet each participant’s specific goals, whether that be generating awareness for a destination or driving incremental visitation. Regardless of the campaign objective, Sojern will find travellers and influence them to visit the hotel, attraction or destination, wherever they are online.
Early adopter, Venessa Chen, Regional Consumer Marketing Manager, Asia at Tourism New Zealand, said, “What sets Sojern apart from other display channels is its strong remarketing capabilities to drive conversions. During tactical campaigns, Sojern effectively remarkets to our audience, pulls them down the purchase funnel and delivers the highest conversions for us and our airline partners.”
“We know when someone is looking to travel and can influence them. We’ve delivered over €11B in bookings for 10,000+ global travel brands including destinations, attractions, hotels, airlines, cruise operators, and more. In this program for co-op marketing, we have removed the operational complexity of executing and measuring joint branding and performance campaigns and provide discounted media to co-op participants. Now, you can boost local tourism with our all-in-one advertising and analytics package,” said Chris Blaine, VP of APAC & EMEA at Sojern.
Earlier this year, Sojern was nominated by UNWTO as a semi-finalist for its ‘Healing Solutions for Tourism’ award.