Leading mobile adtech company Adludio announces the expansion of its operations into Taiwan, tapping into the region’s rapidly-growing mobile gaming fanbase. Taiwan is emerging as a key market for mobile advertisers, with 28.43 million mobile phone connections, equating to 1.19 connections per person. Taiwan’s gaming market is projected to grow to $2.8 billion by 2021; with mobile games accounting for 60% of this revenue.
Benjamin Pavanetto, Managing Director Asia at Adludio, commented on the growth opportunity the expansion offers. “Taiwan’s high internet penetration and fast-growing economic development makes it an ideal market for brands to effectively reach audiences digitally. The projected growth in Taiwan’s gaming industry also shows potential to create effective consumer engagement through gamified advertising.”
Adludio is a global, independent creative tech company and the premier mobile advertising platform for delivering interactive creatives, using gaming engine and artificial intelligence technologies to build and optimise mobile creatives that meet the expectations of the mobile generation.
Adludio’s client portfolio includes leading brands such as Chanel, Jaguar Land Rover, IBM and Netflix. Following its launch in 2015, Adludio has rapidly grown its presence across US, Europe and Asia, and has received numerous industry accolades, including Best Mobile Advertisement by The Drum APAC.
The Taiwan team is currently led by Adludio’s Managing Director Benjamin Pavanetto who relocated from Singapore this year, with Clayton Chao appointed as Sales Manager.
Paul Coggins, Adludio’s Founder and CEO commented, “It is truly an exciting opportunity for us to expand into Taiwan. Taiwan is a market with extremely active mobile users, and Adludio’s mobile-first offering will bode well with creative and bold clients looking to increase their mobile performance and engagement.”
Pavanetto continued, “We are already working with clients such as LG, Audi and Cartier in Taiwan. Our expansion to Taiwan is a step further in strengthening Adludio’s presence in Asia, and we look forward to demonstrating the limitless potential of mobile.”