Kartina Rosli is the founder and chief strategist of Tin Communications, a boutique public relations and digital marketing agency based in Singapore. She helps solopreneurs and small business owners to amplify their brand stories through strategic public relations and marketing strategies. Kartina believes that everyone has a story to tell and is committed to raising her client’s profiles for career and business growth. Her professional career spanning over 24 years included stints in event production, editorial and corporate branding.
In her last role as a media relations specialist with a private education and management institute, her story pitches of graduates, student works, academia and think tanks have been published in traditional print, broadcast media and online platforms in Singapore and Malaysia.
These successful stories have brought in millions of dollars in PR value for the organisation and raising its brand as an institution that breeds thought leadership and professionals with holistic characters. A bilingual English and Malay writer, Kartina is a Partner/Editor for Op-Ed with Marketing in Asia and a contributor with Thrive Global and Medium.com. Tina believes in equipping our youth with the tools to help them become better PR and marketing professionals and leaders.
In the past year, Tina has been invited to mentor business and marketing undergraduates from the National University of Singapore’s An Nisa Young Muslim Women’s Mentoring Community and the Singapore Management University’s-Mendaki Club Mentoring Programme. Tina wants people to acknowledge that each of us have a personal brand. She would like to encourage each of them to take advantage of experts in the industry to help them raise their business and personal net worth or take up coaching and mentoring to help them grow. Quoting Seth Godin, she believes that people do not buy products and services. They buy relations, stories and magic.